Strategy Consultant
Current- Consulted on a market entry strategy for a MedTech start-up entering the healthcare and medical education markets.- Co-led on primary market research, designing and conducting a strategy that targeted medical students at 46 UK medical schools, and medical practitioners at NHS hospitals and general practices. This involved developing both quantitative and qualitative market research methodologies.- Presented findings to clients via weekly meetings and regular formal presentations.- Produced guidance in the final deliverable, a market research and competitor analysis report, that outlined: the findings of the primary market research; tailored strategies for approaching primary and secondary care institutions across the public and private sectors; and the risks and final recommendations.