Geraldine W. Email and Phone Number
Molecular biologist by training, experienced in launching region-wide complex products and services with exponential sales growth. Worked on marketing services portfolio and operations, team building, cross training and launching of the Asia biosafety testing laboratory. Deep knowledge and experience in Asia markets focusing mostly in Singapore, Korea, China, Taiwan, Japan, India, and Thailand.Excellent organizer, strong analytical and domain technical skills; set up testing site in Shanghai, and established Asia commercial teams in sales, technical support and engineers with high double-digit growth. Good commercial acumen, having led marketing initiatives and sales strategies development with direct and channel networks strong across Asia. Extensive knowledge and familiarity with unique Asia market characteristics – regulatory guidelines, compliance, KOL, customer expectations and buying habits. Results-oriented manager with record achievement in highly competitive and niche markets, always ready to take up challenges. Key Competencies:Business Development | Asia Pacific | Emerging Markets | Biosafety Testing | GMP | GLP | Bioprocess Upstream & Downstream | Vaccines | Cell and GeneTherapy | mAbs | Molecular Biology | Strategic Key Account Management | Sales & Marketing | Regional Channel Management | Commercialization | Product Launch | Go-To-Market Strategies | Internal and Customer Product Training | Troubleshoot | Operations and Facilities Set Up | Multiplex | Drug Discovery |
Cornerstone Enrichment Pte Ltd
View- Website:
- cornerstone.edu.sg
- Employees:
- 17
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Trainer And InstructorCornerstone Enrichment Pte LtdSingapore -
Marketing Manager, Biosafety Testing Services, ApacMerck Life Science Apr 2018 - Sep 2021Singapore• Launched and promoted BioReliance® Bosafety testing services in Asia, covering 10 countries and labs. • Developed marketing campaigns and tools supporting double digit sales growth sales from €16.6M to €43.4M• Organized the successful launch of the Merck BioReliance Biosafety testing lab in Singapore(https://www.straitstimes.com/business/economy/merck-opens-testing-lab)(https://video.search.yahoo.com/search/video?fr=mcafee&ei=UTF-8&p=Merck+Singapore+lab+on+you+tube&type=E211US885G0#id=)• Supported commercial set up of the local operations, organized training events, seminars and team building activities -
Business Development Director, Product And Drug Discovery Services, ApacEurofins Pharma Discovery Services Apr 2014 - Dec 2016Singapore• • Developed and expanded the small and large molecule drug service market with over 10 channel partners for 8 countries in APAC with a focus on Taiwan, China, Korea, Japan and India• Implemented metrics to track and measure performance in sales, pipeline management, pricing and discount strategy• Organized large scale marketing events, trainings and strategy meetings as well as nurtured KOLs and built reference laboratories -
Senior Field Marketing Manager, Research Reagents, ApacMerck Life Science Jan 2009 - Mar 2014Singapore• Product management responsibilities for Luminex multiplexing and proteomics reagents, including laboratory setup for Luminex multiplex testing service in Shanghai, and achieved double digit growth USD$900K to USD$8M • Managed sales, technical scientists and engineers (10 pax) to support the Biomarker business segment• Developed strategies with marketing team to support sales growth and conducted trainings for customers and internal staff -
Technology Manager, ApacMerck Life Science Jan 2006 - Dec 2008Singapore -
Field Marketing Specialist, ApacMerck Life Science Jan 2003 - Dec 2005Singapore -
Technical Support Scientist, ApacPromega Jul 2001 - Dec 2002Singapore -
Research FellowInstitute Of Molecular Agrobiology, Singapore Jul 1998 - Jun 2001SingaporeDeveloped PRRSV vaccine and diagnostic kit
Geraldine W. Education Details
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Digital Marketing -
Marketing -
Biochemistry And Microbiology
Frequently Asked Questions about Geraldine W.
What company does Geraldine W. work for?
Geraldine W. works for Cornerstone Enrichment Pte Ltd
What is Geraldine W.'s role at the current company?
Geraldine W.'s current role is Trainer and Instructor.
What schools did Geraldine W. attend?
Geraldine W. attended Nus Business School, Singapore Polytechnic, Unsw, Unsw, University Of Sydney.
Who are Geraldine W.'s colleagues?
Geraldine W.'s colleagues are Siew Ngee Yeo, Bcw Elizabeth Chew, Nancy Wee, Yuslan Mohamed, Wis Sim.
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Geraldine W
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Geraldine W.
Sales Enablement Practitioner @ Salesforce | Empowering Teams With Training And ResourcesLondon
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