Geraldine Lim Email & Phone Number

Singapore

Australia & New Zealand

In my role, I manage branding governance for Dentsu and its affiliated brands, ensuring consistent brand positioning, messaging, and visual identity across all platforms. I handle external marketing and communications for websites and social media while overseeing internal communication channels for Dentsu Australia and New Zealand, including intranet, email marketing, and digital content. Collaborating with the global team, I support new product launches and marketing campaigns. I lead a design team to create high-quality marketing materials for the APAC region, maintaining high creative standards. Additionally, I direct creative projects, from brainstorming to execution, and manage regional output for internal and pitch work. My role involved developing marketing campaigns and content with the APAC Growth Marketing team, producing infographics and whitepapers with the Dentsu Intelligence team, and partnering with various brands for pitch work and creative solutions. I coordinate with global department, corporate functions, and various Dentsu's brands, to present creative solutions to senior stakeholders.

Melbourne, Australia

In my role, I managed the entire creative process from initiation to delivery, overseeing a diverse creative/design team and maintaining all corporate channels including websites, intranets, and marketing communications. I led multi-faceted projects across digital, print, podcast, and video media, coordinating with 24 companies globally to enhance internal capabilities and deliver high-quality outputs on time and within budget. My achievements include implementing the Dentsu Aegis Network branding strategy, driving growth and engagement across platforms, and being recognized with nominations and awards such as the Australian Financial Review Top 100 Graduate Employers and B&T 30 Under 30.

Melbourne, Victoria, Australia

In this role, I led creative efforts for The Story Lab and internal communications across Dentsu Aegis Network (DAN), ensuring consistent brand identity and high standards in print, digital, and content creation. I provided creative support for 24 DAN companies, including presentations and pitch decks, and collaborated with teams and clients to develop effective ideas and results. As lead designer for Federal Government media projects, I managed both print and digital media, maintaining quality and meeting tight deadlines. My achievements include being recognized for innovative ideas, building strong relationships within the network and with key clients, and balancing efficiency with high-quality output in a fast-paced environment.

Melbourne, Victoria, Australia

As a designer for Jumptank, I provided creative services across the Dentsu Aegis Network, managing project plans and stakeholder expectations to meet client needs and deadlines. I was the lead designer for DAN ANZ’s corporate and network brands, including Columbus, Dentsu Mitchell, and Haystac, and also supported 24 DAN companies with presentations and pitch decks. My role extended to designing Federal Government media projects in both print and digital formats. I managed internal projects, ensuring high-quality production and maintaining strong relationships within the network. Achievements include building trusted relationships with clients, balancing efficiency with creative output, and consistently upholding production standards in a fast-paced environment.

Melbourne, Victoria, Australia

As a digital designer, I was responsible for concept-to-production artwork for digital deliverables, including websites, apps, interactive design, AR, and projection screens. I also designed pitch materials and presentations, organized digital production, and coordinated with developers while focusing on UX/UI design. My achievements include working with major brands like Coca-Cola, Blackberry, L'Oréal, AFL, and Peroni, ensuring brand consistency across deliverables, maintaining high standards of creative design, and meeting deadlines in a fast-paced environment.

Bachelor Of Design (Communication Design) Honours, Design (Communication Design)

Activities and Societies: Core Team member of Meanwhile Studio (2010)

Bachelor Of Design, Design (Communication Design)

General Certificate Examination (Cambridge) Advance Level, Fine/Studio Arts, General, Mathematics, English, Economics

Activities and Societies: Tennis

General Certificate Examination (Cambridge) Ordinary Level, Singapore, Art & Design, English, Mathematics, Biology, Chemistry, Physics, History, Social Studies, Chinese

Activities and Societies: Netball (Co-curricular activity)

Primary School Leaving Examination (Psle), English, Mathematics, Science, Chinese, Art & Design

Activities and Societies: Tennis & Choir (Co-curricular activities)