Géraldine Prost Email & Phone Number

Montreal, Qc, Ca

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Montreal, Canada

- New Business Initiatives:Launch of new B2B revenue stream - defined and implemented a new B2B strategy with dedicated guest journey, hired and developed a new team focused on B2B customers and KPIs definitionLaunch of New regions - defined the go-to-market strategy : market analysis, target setting, guest journey definition and sales team training- Repeat Business:Strategy & KPIs - defined the regional strategy for revenue growth and customer acquisition & retention. Implemented new set of KPIS for new and existing team.Team Management -15 Villa Specialists (mixed seniority), managed performance, coaching, mentoring, hiring and career developmentGuest Experience Management - Guest satisfaction optimization (new and repeat business), journey and loyalty optimization, escalation management and training of the team to deliver high class experienceOperations Management - Reporting, process creation and optimization, tools and training implementation, transition from In-house CRM to SalesforceCollaboration cross functionally with marketing and product teams to drive growth of dedicated regions

Montreal, Canada Area

Customer service optimization - developed new standardized processes and brand guidelines to meet specific partners needsDevelopment of annual distribution strategy and P&LProspection and development of new partnershipsTeam Management - managed performance, coaching, mentoring, hiring and career developmentPerformance management - Implemented a new customer segmentation and tiered framework (Bronze, Silver, Gold)Reporting - Performance dashboard and sales analytics tools optimizationCollaboration cross functionally with marketing, legal and finance

Montreal, Canada Area

Business Development strategy definitionCRM implementationAccount Management & Prospection

Clichy

Marketing Strategy - Promotional & E-mail campaigns, Traffic optimization, customer segmentation and targeting strategy Suppliers Accounts Management - Definition and implementation of buying plans, promotional plans and marketing campaigns by supplier. Portfolio of 10 suppliers in the category Video Games and Software (55M€ in 2015)Team Management - managed performance, coaching, hiring and career developmentOperations Management - demand forecast & inventory management, purchasing SOPs optimizationNegotiation of annual T&Cs with suppliers and relationship/partnership management. Negotiation of suppliers’ marketing investments and their implementationCross functional team coordination (finance, accounting, logistic, legal)

Clichy

Account Management & Prospection - High potential sellers recruitment and account management on the following categories: Pets, Health & Personal Care, Beauty and Personal Care Appliances at European level Sellers training on every sales tool available in order to manage their online shop on Amazon’s marketplaceProject Management - Improvement & coordination of the Localization service, Improvement of listing creation process, training of newbies, fees benchmark, internal events management Analytics - Deep dive analysis on the Pets category (European market structure, SWOT, action plan…), weekly reporting on Pets category, SQL queries’ creation for business reporting.

Région De Paris, France

Management of 18 Independent Wholesalers in the Paris area - Annual negotiation of prices, margin and range- Training of wholesalers’’ sales forces - Implementation and coordination of specific operations to customer (marketing Trade, days of purchases) - Management of the commercial disputes (invoices,…)- Prospection of new clients

Région De Paris, France

Région De Paris, France

Région De Paris, France

Master 2, International Business

Activities and Societies: Présidente de l'association Erasmus

International Business

Commercio Internazionale