Géraldine Rathery Email & Phone Number

Marseille, Fr

Marseille, Provence-Alpes-Côte D’Azur, France

QuickMS developps 2 softwares (KPI & People Management system)Strategy & Management• Manage a team of four project Managers from junior to senior level. • Budget management• Define & maintain a data driven approach • Implemente the group's digital marketing strategyAcquisition & Digital Marketing• Create, put in action, monitor and improve digital campaigns on various platforms (Ads, linkedin., facebooks, insta...) • Manage external suppliers• Promote the brand to market decision-makers, creating dedicated partnership • Build and engage our community• Manage the SEO & SMO Strategy• Manage the CRM and retention strategy• Manage the activation funnel leads / MQL / SQL through nurturing campaign and Workflows• Implement our Inbound marketing strategy through webinars, seo…

Paris

Strategy & Management• Budget management (€1,500,000) • Manage a team of eight project managers• Design the marketing & communication strategyAcquisition & Digital Marketing• Define the growth marketing strategy : media purchases, display, RTB, advertisements, CV libraries, retargeting, SEA, SMO• Create of digital & offline content - podcasts, blogs, videos, webinars, social networks, brochures, brochures...• Acculturate & support the digital transformation of the group• Animation of the various group subsidiaries through the management of incentives (Investment 150 000 – ROI : 2Million€• Create products & services and sales pitches.• Monitore websites updates, audience KPIs & performance• Manage our Salesforce CRM tool, database management. • Create targeted emailing campaigns including automation, monitoring of kpi's, campaign optimization, leads generation

Paris Area, France

Marketing- Definition of the annual marketing plan- Support to sales teams in the implementation of offers, construction of arguments, project follow-up.- Strategic thinking, definition and implementation of marketing plans, competitive intelligence, development of the company's brand image and notoriety.- Database managementWeb, Emails & Networks- Definition and implementation of the company's Internet strategy, creation and management of the company's website, technological and sectoral monitoring (mastery of the Internet sector, its trends and opportunities).- Introduction of new social media into the company's communication strategy. (LinkedIn, Viadeo, Twitter).- Launch and complete management of email campaigns. HTML integration for emailing. (+/- 16 targeted campaigns per month).- Monitoring of sending performance, analysis of results and production of monthly reports.- Sourcing of new contacts.Communication- Definition and implementation of the communication strategy: communication materials (events, print)- Management of press relations.- Organization of seminars, webinars, conferences and trade shows.

Paris Area, France

MarketingGarant of the development and optimization of each product and service- Accompanying consultants in the sale of communication tools on various media. Creating products and services. Sales arguments...- Implementation of the new HAYS brand.- Creating communications (web, press, advertising)- Conducting national and regional salary surveys and studies.External Communication- Preserving HAYS' image and reputation among various market players- Press coverage on specialized media in the company's business sectors. Le Moniteur, L'Express, Le Figaro, LSA- Creating advertising documents, brochures, and pamphlets for trade shows and other events organized.- Organizing trade shows, forums, conferences, breakfasts in IDF and regions.Web & Networks- Optimizing web tools, developing HAYS' web presence- Monitoring the implementation of the new website- Implementing the new HAYS website. Creating the interface, writing content, and following up with developers and IT specialists.- Creating, animating, and managing communication tools on hays.fr with the creation of buttons, banners, web pages.- Implementing the Hays application for iPhone, and following up with the IT team.- SEO of the Hays.fr website- Google AdWords campaign- Developing and implementing a recruitment media social presence strategy.Internal Communication- Harmonizing communication and rallying teams- Developing and creating the intranet on Sharepoint.- Trainer for my European counterparts in creating their intranet on Sharepoint (in English)- Content manager of the France & Luxembourg Intranet- Creating internal newsletters aimed at rallying and informing teams.

Vancouver, Canada Area

Bachelor, Bachelor Of Art In Trade & Marketing

Commerce International Domaines de compétences : Strategy management, International marketing, European and competition law, Ethics.

Master, Trade & Marketing, International Management

Bac +2, Marketing

Education record