Geraldine Riveros

Geraldine Riveros Email and Phone Number

Marketing Manager, Amazon Ads at Amazon @ Amazon
seattle, washington, united states
Geraldine Riveros's Location
New York, New York, United States, United States
Geraldine Riveros's Contact Details

Geraldine Riveros work email

Geraldine Riveros personal email

n/a
About Geraldine Riveros

As a first generation college student and first generation American, in 2022 I graduated with Magna Cum Laude honors from Fordham University with a Bachelor of Arts in International Political Economy and Spanish Language & Literature with a double minor in Humanitarian Studies and Women, Gender, & Sexuality Studies, on the Pre-Law track. Since then, I’ve been working full time as a Marketing Manager for Amazon. I am passionate about cross-cultural interactions and wish to facilitate meaningful connections with other cultures and perspectives, which I believe can be applied to any industry. I also have a broad range of interests, including technology, marketing, global business and economy, and government affairs.

Geraldine Riveros's Current Company Details
Amazon

Amazon

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Marketing Manager, Amazon Ads at Amazon
seattle, washington, united states
Website:
amazon.com
Employees:
500669
Geraldine Riveros Work Experience Details
  • Amazon
    Creative Marketing Manager
    Amazon Apr 2024 - Present
    New York, United States
    Creative Marketing Manager for Sponsored Products - Worldwide Vendors and Worldwide Amazon Fresh Vendors - Ads Marketing Demand Generation for Global SMB & Regional MarketingSpecializing in Sponsored Products for WW Vendors and WW Amazon Fresh Vendors, I am responsible for the entire marketing process—from strategy development and content writing to data analysis and targeting, executing marketing initiatives that align with two major Vice President goals—Sponsored Products Actives and Vendor Parity. As a single-threaded owner, I guide Worldwide Vendors and Worldwide Amazon Fresh Vendors through the entire customer journey, ensuring successful Acquisition, Onboarding, Growth/Retention, and Win-back. My all-encompassing role is integral to optimizing marketing strategies across global SMBs and regional markets.
  • Amazon
    President
    Amazon Jul 2023 - Present
    New York, United States
    President of Latinos at Amazon - NYC ChapterAs President of the Latinos @ Amazon affinity group, I have led initiatives to build community and support among Latino employees at Amazon. I’ve organized networking events, educational workshops, and volunteer opportunities to celebrate Latino culture and heritage. Beyond internal efforts, I spearheaded community outreach in the greater New York area, including mentorship programs connecting Amazon employees with local Latino youth, providing guidance and inspiration around career development, and coordinating volunteer events with local nonprofits. These initiatives have made a meaningful impact while strengthening ties between Amazon and the communities we serve. My role also includes community organizing, public speaking, project management, and strategic planning, representing the group in company-wide discussions on expanding opportunities for underrepresented minorities.
  • Amazon
    General Marketing Manager
    Amazon Dec 2023 - Apr 2024
    New York, United States
    Marketing Manager for Sponsored Products - Vendor Acquisition- Ads Marketing Demand Generation for Global SMB & Regional Marketing(single-threaded owner)
  • Amazon
    General Marketing Manager
    Amazon Oct 2023 - Dec 2023
    New York, United States
    Marketing Manager for Sponsored Products - Reactivation- Ads Marketing Demand Generation for Global SMB & Regional Marketing(single-threaded owner)
  • Amazon
    General Marketing Manager
    Amazon May 2023 - Sep 2023
    New York, United States
    Marketing Manager for Sponsored Products - Sellers Acquisition - Ads Marketing Demand Generation for Global SMB & Regional Marketing (Project Adonis)
  • Amazon
    Marketing Director
    Amazon Aug 2022 - Jul 2023
    Manhattan, New York, United States
    Marketing Director for Latinos at Amazon- NYC Chapter
  • Amazon
    General Marketing Manager
    Amazon Oct 2022 - May 2023
    Manhattan, New York, United States
    Marketing Manager at Amazon Ads- Amazon Ads Promotion Team in Worldwide Demand Generation
  • Amazon
    Marketing Specialist
    Amazon Jul 2022 - Oct 2022
    Manhattan, New York, United States
    Marketing Specialist at Amazon Ads- PADG Promotion Team
  • Amazon
    Marketing Specialist Intern
    Amazon May 2021 - Aug 2021
    Manhattan, New York, United States
    •Spearheaded development and strategized ideas for a Gamification Promotion for the Sponsored Products team•Researched the key elements to develop a most efficient and successful marketing campaign that launched worldwide and reached 148,926 Sponsored Products launched and active advertisers•Generated an HTML code for all the emails using Sonar for the various promotional experiments to match the languages of the following marketplaces: US, UK, DE, FR, JP, CA, IT, ES, AU, NL, AE, SA, and SG•Generated reports on excel to conduct trend analysis on the promotion from the launch date to the promotional end date•Coded front-end web development using HTML for my team’s information page aimed to be distributed to customers and potential partners •Improved PADG Promotions Tracker by strategizing, planning, and organizing the data accordingly to increase customer satisfaction •Presented a document on the details of my campaign and the analysis of the successful results, including high levels of engagement, OR, CTOR, and lift in advertisers
  • Nys Division Of Human Rights
    Legal Intern
    Nys Division Of Human Rights Jun 2020 - Dec 2020
    Bronx, New York, United States
    •Processing discrimination complaints and observing first-hand how the Division operates •Assisting in intake, case analysis, document requests and reviews, witness interviews, and drafting investigation reports•Observe conferences and hearings in most regional offices
  • Agrapidis & Maroules P.C.
    Legal Intern
    Agrapidis & Maroules P.C. Jul 2020 - Aug 2020
    Jersey City, New Jersey, United States
    •Work closely with the legal staff to conduct legal research, write legal memoranda, draft correspondence to insurance agencies•Gain hands-on experience in applying constitutional theories and case law to legal problems, learning how to conduct factual investigation, and becoming familiar with regulations and protocols•Spanish translator between lawyers and clients•Draft up Commercial Lease Agreements

Geraldine Riveros Education Details

Frequently Asked Questions about Geraldine Riveros

What company does Geraldine Riveros work for?

Geraldine Riveros works for Amazon

What is Geraldine Riveros's role at the current company?

Geraldine Riveros's current role is Marketing Manager, Amazon Ads at Amazon.

What is Geraldine Riveros's email address?

Geraldine Riveros's email address is ge****@****zon.com

What schools did Geraldine Riveros attend?

Geraldine Riveros attended Fordham University, Academy Of The Holy Angels.

Who are Geraldine Riveros's colleagues?

Geraldine Riveros's colleagues are Yasmin Begam, Amer Hameed, Ayush Pandey, Mahmoud Momani, Biman Malakar, Jacopo Collodo, Uluc Alec.

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