Geraldine Riveros Email & Phone Number

New York, United States

Creative Marketing Manager for Sponsored Products - Worldwide Vendors and Worldwide Amazon Fresh Vendors - Ads Marketing Demand Generation for Global SMB & Regional MarketingSpecializing in Sponsored Products for WW Vendors and WW Amazon Fresh Vendors, I am responsible for the entire marketing process—from strategy development and content writing to data analysis and targeting, executing marketing initiatives that align with two major Vice President goals—Sponsored Products Actives and Vendor Parity. As a single-threaded owner, I guide Worldwide Vendors and Worldwide Amazon Fresh Vendors through the entire customer journey, ensuring successful Acquisition, Onboarding, Growth/Retention, and Win-back. My all-encompassing role is integral to optimizing marketing strategies across global SMBs and regional markets.

New York, United States

President of Latinos at Amazon - NYC ChapterAs President of the Latinos @ Amazon affinity group, I have led initiatives to build community and support among Latino employees at Amazon. I’ve organized networking events, educational workshops, and volunteer opportunities to celebrate Latino culture and heritage. Beyond internal efforts, I spearheaded community outreach in the greater New York area, including mentorship programs connecting Amazon employees with local Latino youth, providing guidance and inspiration around career development, and coordinating volunteer events with local nonprofits. These initiatives have made a meaningful impact while strengthening ties between Amazon and the communities we serve. My role also includes community organizing, public speaking, project management, and strategic planning, representing the group in company-wide discussions on expanding opportunities for underrepresented minorities.

New York, United States

Marketing Manager for Sponsored Products - Vendor Acquisition- Ads Marketing Demand Generation for Global SMB & Regional Marketing(single-threaded owner)

New York, United States

Marketing Manager for Sponsored Products - Reactivation- Ads Marketing Demand Generation for Global SMB & Regional Marketing(single-threaded owner)

New York, United States

Marketing Manager for Sponsored Products - Sellers Acquisition - Ads Marketing Demand Generation for Global SMB & Regional Marketing (Project Adonis)

Manhattan, New York, United States

Marketing Director for Latinos at Amazon- NYC Chapter

Manhattan, New York, United States

Marketing Manager at Amazon Ads- Amazon Ads Promotion Team in Worldwide Demand Generation

Manhattan, New York, United States

Marketing Specialist at Amazon Ads- PADG Promotion Team

Manhattan, New York, United States

•Spearheaded development and strategized ideas for a Gamification Promotion for the Sponsored Products team•Researched the key elements to develop a most efficient and successful marketing campaign that launched worldwide and reached 148,926 Sponsored Products launched and active advertisers•Generated an HTML code for all the emails using Sonar for the various promotional experiments to match the languages of the following marketplaces: US, UK, DE, FR, JP, CA, IT, ES, AU, NL, AE, SA, and SG•Generated reports on excel to conduct trend analysis on the promotion from the launch date to the promotional end date•Coded front-end web development using HTML for my team’s information page aimed to be distributed to customers and potential partners •Improved PADG Promotions Tracker by strategizing, planning, and organizing the data accordingly to increase customer satisfaction •Presented a document on the details of my campaign and the analysis of the successful results, including high levels of engagement, OR, CTOR, and lift in advertisers

Bronx, New York, United States

•Processing discrimination complaints and observing first-hand how the Division operates •Assisting in intake, case analysis, document requests and reviews, witness interviews, and drafting investigation reports•Observe conferences and hearings in most regional offices

Jersey City, New Jersey, United States

•Work closely with the legal staff to conduct legal research, write legal memoranda, draft correspondence to insurance agencies•Gain hands-on experience in applying constitutional theories and case law to legal problems, learning how to conduct factual investigation, and becoming familiar with regulations and protocols•Spanish translator between lawyers and clients•Draft up Commercial Lease Agreements

Bachelor'S Degree, International Political Economy; Spanish Language & Literature; Humanitarian Studies; Wgss, 3.80

Activities and Societies: Fordham College at Rose Hill Dean's Council (Social Media Manager), Fordham Latinx Heritage Committee (Social.

High School Diploma

Activities and Societies: Diversity Council (Founded and created a subcommittee in student government for minorities to have their voices.