Geraldo Obach Email & Phone Number

Irvine, Ca

Responsible for the development of the necessary specifications to create and manage the e-commerce/Marketplace part of the business• Managing for results through understanding and taking advantage of each department's responsibilities and strengths • Developing and managing the overall big picture strategy in the Audio/Video/Entertainment industry market on US Marketplaces (eBay, Amazon, Walmart, Target, Urban Outfitters and others)• Proactively identify and anticipate breakdowns before they happen and act and suggest accordingly• Striving to diversify Marketplace dependence and risk by diversifying the domestic and international Marketplace Portfolio (ebay, Amazon, Priceminister/Rakuten, FNAC, CDiscount, etc)• Business development and integration expert new marketplaces via Channeladvisor to improve efficiency and speed to list on new Marketplaces (Jet.com, Walmart.com, Sears.com, TradeMe.co.nz, Wish.com, Hollar.com, Catch.com, Tanga.com, Tophatter.com, Urban Outfitters, OfferUp and more)• Pushing double digit growth in Video Game, Consumer Product and Book Sales • Leveraging Marketplace Analytics to derive key business insights and grow the marketplace business and listings• Providing analytics to support other departments for all e-commerce analytics-related requests• Managing connections and relations with eBay, Amazon and other e-commerce platforms via correspondence and off-site travel• Deepening eBay relationships and making use of Promotion Manager and Promoted Listings • Strengthening eBay relationships via Daily Deals primarily for Media products and Toys• eBay: Leading a great and successful team to be awarded the 2017 Media Seller award • Managing a team of 2 managers and 7 Customer Service Representatives

Irvine, Ca, Usa

Responsible for the development of the necessary specifications to create and manage the E-commerce / Marketplace part of the business. • Developed and managed the overall big picture strategy in the Audio/Video industry market on Marketplaces (Amazon, eBay, Rakuten and others)• Designed and helped develop Customer Service Automation for Microsoft Outlook using MS exchange Server / SQL Server and internal Order Management System• Identified unexplored Marketplaces and their fit to our company• Monitored the E-commerce marketplace activities through competitor and product tracking • Kept up-to-date with marketplace and seller policies and notify team members when changes occur• Managed connections and relations with Amazon, eBay and other ecommerce platforms via correspondence• Maintained ecommerce accounts to remain good standing• Created and Developed two report positions (Customer Service Manager, MP Account Manager)• Used proprietary software to manage our listings within Amazon, Ebay, and other marketplace channels• Managed daily marketplace activities and staff• Designed proprietary refund tool to help Customer Service team speed up refunds and account adjustments

Stabilized and grew the business of the Internet Retail Department persistently through focusing on attention to sales, order management and market details while developing and strategizing the big picture goal for the Department• Proposed and executed changes in current procedures to increase sales, gross profit and order processing efficiency (same day order processing)• Identified and articulated requirements to enter and sustain in the Internet Retail Market• Collected, analyzed and presented data on established and prospective customers through Quantitative marketing research and historical information to suggest and implement new customer service strategies and find agreement on the four P’s (Product, Price, Place and Promotion) of marketing• Gathered and evaluated data on competitors and the market to suggest and implement different product placement and pricing strategies

Distinguished from colleagues through wide tri-lingual and cultural account base, early identification of opportunities in services and performances within the Media Sales Marketplaces and fast adaption of knowledge of the products to be sold• Responsible for order processing on the Internet Retail Marketplaces of one of the largest Online Media Retailer in Germany, France and Canada• Provided order and product support to German and French speaking customers via eMail and telephone• Established close business relationships with Marketplace Account Managers to increase sales and by-pass regular Seller Support Channels• Suggested and implemented new tasks to increase the efficiency of CSR’s and to track and analyze Sales and Gross Profit

Helped to modernize the Language Lab and increase its efficiency and user friendliness. • Managed computer and audio lab including lab physical inventories and employees• Trained, supervised, evaluated and created work schedules and assignment for 2 employees• Tracked and reported student laboratory hours with MS Access• Proposed and installed Multimedia capable equipment in the computer lab

• Assisted students and faculty concerning usage of software and hardware• Maintained functionality of computers and printers in the lab

Showed flexibility to adapt quickly to changing environments by learning and implementing new Project Management Software within days for the planning and tracking process of the large-scale Xetra® Design Project.• Supported the Sr. Project Manager in a fast paced work environment with the coordination of work plans, schedules, budgets, issues lists and status reports• Organized and tracked the project plan independently to meet deadlines• Assisted in the developments and documentation of PMO process flows• Collected and analyzed data for preparation and organization of project team meetings and presentations• Gained insight into the SAP financial accounting functionality through the Primavera Project Planner interface

Successful through convincing sales and service oriented thinking in a EUR 1,100 million Credit Union.• Sold bank and insurance products, opened saving and checking accounts, granted overdrafts and loans• Administered funds (national and foreign currency) of the branch

Completed the vocational training as a Banker and passed the final examinations in front of the German Chamber of Commerce.• Gained work experience in different departments within dynamic team and highly competitive business environments

Mba, Finance

Activities and Societies: MBA Association – VP Marketing; Fall 2003• Emphasis: Finance; GPA: 3.36 (on a 4.0 scale) (Graduated: 08/2004)

Bba, Finance; Computer Enduser Technologies

Activities and Societies: • German Club – Founder, Co-President, Editor; 2000 - 2002 • International Student Club – Member.