Gerard Roger Email and Phone Number
My offer is to increase the productivity and profits of the company by reducing costs and operating expenses, improving processes, improving inventories, reducing waste, improving customer service and making profitable logistical operations, I guarantee to increase sales.What I can do for you:Business development & execution.Marketing & sales plans & operating budgets.Establish appropriate action plansImprove Logistics OperationsImprove customer serviceImprove the efficiency and profitability of the companyResource ManagementReduce costs and expensesImprove deliveries to self-service chains.How I do it:Reduce costs, expenses and wastage.Reducing production times and movements.Managing, applying systems and procedures.Implementing quality controls.Improving deliveries to customers by training personnel.Experience in:Financial planning, revenue management and organizational skills. Ability to analyze data and business execution.Decision-making skillsRetail, wholesalers and self-service chains.Problem solvingCost reductionWhat results can you expect from me:To manage all aspects of the business.I am responsible for the financial success of the company, including budgeting, forecasting, performance management and revenue. I develop, prepare, execute and achieve financial objectives.Responsible for the development and execution of business plans, sales and marketing plans.Manage and lead each of the company's departments.Direct and manage employees.Maintain or improve quality standards of products and services through continuous evaluation.Company profitability.Increase productivity.To carry out strategic negotiations.Adapt to market and industry changes, to develop and implement new products.Why I am your best offer:Because I have an extensive management experience in several countries such as: France, United States, Panama and Mexico, with which I guarantee the execution and improvement of company guidelines, increase the productivity of the company, develop and increase new products or services.Let's talk, I would like to help you to achieve your goals.More about me at linktree/gerardrogergerard_roger@yahoo.com.mx
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General Manager And CeoFestco Sa De CvMexico City, Mexico
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General Manager / CeoFestco Sa De Cv Feb 2019 - PresentMexico City, MexicoReporting to: Shareholders.With 04 direct reports: Sales, Accounting, Logistics, purchases and warehouse. 70 indirect reports.Responsible at national level for: increase in sales through strategic negotiations, strategic planning, forging key alliances, and expanding market reach, A/B Tastings, while effectively positioning brands in the target market through innovative product development and media strategies, results-oriented approach consistently drives growth, efficiency, and profitability across all business functions.Main achievements, projects and implementations:• 40% Increased sales by strategic negotiations, forging key alliances, strengthening market reach and enhancing business opportunities. Opening new markets and innovating with new products with effective media strategies, advertising, branding and SWOT strategies. Positioning our brands on the target market. • 12% cost reduction with a strategic planning product, setting an ERP system implementation, optimizing stock management and logistics in self-service stores to enhance input-output synchronization and reduce delivery times. Designing and coordinating work teams to achieve both financial and operational objectives, good communication skills with partners, focusing on minimizing transport wasting, ensuring efficient and impactful in operation execution. Monthly KPI´s performance.• Achieved an 8% increase in profits through the establishment of a tax strategy focused on tax savings, by developing a detailed budget and financial P&L plan, monthly financial analysis, Roi, setting clear objectives and actions to reach desired profit margins, a continuous performance and optimization plan.Skills developed in the position: 3
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General Manager / CeoFrarmex Sa De Cv Oct 2014 - Feb 2019Mexico City, MexicoReporting to: Shareholders.With 05 direct reports: Sales, Accounting, Logistics, Warehouse, factory. 150 indirect. Responsible for national management, reduction in imports from China by successfully strategic planning, relocating, and establishing a production factory in Mexico, yielding an ROI in just two years. Entrepreneurial expertise in business setup, acquisitions, and strategic site selection has driven innovative product development and market expansion.Main achievements, projects and implementations:• 90% of imports Decrease from China and move them to Mexico by successfully planning, relocating and setting up a production factory. Entrepreneurial expertise in business setup, acquisitions, and strategic site selection, driving investment strategies and innovative product development. Focus on revenue enhancement, consistently delivered measurable growth and market expansion. Results-oriented approach to achieving operational excellence, driving profitability and Revenue Enhancement. ROI in 2 years. • 40% Cost Reduction by manufacturing in Mexico, stablishing metrics, creating supply chains, and managing raw material procurement and operating expenses, with a proven track record of P&L analysis. I bring up expertise in production planning, cash flow management and optimizing production control workflows to enhance operational efficiency. Skilled in building and training high-performing production teams, to ensure quality, cost-effectiveness, optimizing manufacturing processes and streamlined processes across all operations.• 20 % Sales Increase by improving customer service and follow-up, through restructuring and leadership of the commercial department, by training staff and setting clear objectives and compliance, achieving a premium service. Implementation of a real-time ERP to optimize product record of accomplishment and rotation in stores, improving personalized attention at more than 3,000 sales points.
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General Manager / CeoImage & Strategy S.A. De C. V. Jul 2006 - Sep 2014Mexico City, MexicoReporting to: Shareholders.With 04 direct reports: Sales, Logistics, Accounting, Designs and Printing. 150 indirect.Responsible for the administration of the advertising agency and BTL activities, B2B, lead brand management, with focus on team management and operational cost reduction. Responsible for streamlining the supply chain and improving delivery efficiency. Lead the development and introduction of new products, and brand management with strategic planning and partnerships. Main achievements, projects and implementations:• Dynamic professional committed to promoting customer products, lead strategic brand management and driving business expansion. Proven expertise in improving and maintaining product-positioning market through strategic media, including a restructured visits program, enhanced product placement, performance optimization and excellent communication skills. Successfully ensures a strong market presence in over 3,000 sales points nationwide. Demonstrates exceptional skills in team management, leadership, and coaching, effectively overseeing and guiding more than150 promoters daily to achieve operational excellence and client objectives.• 12% reduction in costs and unnecessary expenses for tastings and samplings Business process optimization, from the corporate strategy to its correct implementation in all company departments, processes to control more than 150 promoters in real time in more than 3,000 sales points. A monthly ROI and financial analysis made.• 50% sales increase through a monthly commercial plan and brand positioning, optimizing the supply chain and streamlining customer deliveries. Expert in the development of corporate and commercial strategy, Implementation of an efficient communication channel with a real-time order-taking system in each store visited nationwide, (call center) for more than 3,000 stores, ensuring high-quality customer service.Competencies developed in the position: 3.
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Marketing DirectorExpo Convenciones Feb 2000 - Jul 2006Mexico City Metropolitan AreaReporting to: General Manager. With 04 direct reports: Logistics, Designs, Printing, showcase/ Advertising. +50 indirect.Professional with extensive experience in event management (showroom), expertise in the efficient resources management and strategic optimization to ensure the success of massive events. Cost reduction expert, coaching accident prevention measures, demonstrating a constant commitment to operational excellence and the creation of safe and successful experiences.Main achievements, projects and implementations:• Expert in event management, organizing and leading up to 10 premium events per year with highly qualified and trained teams, creating a continuous improvement. Each event treated as an independent project to ensure strategic and customized planning and results (Budgeting, ROI and KPI´s analysis), with a focus on scheduling, coordinating and motivating teams to deliver first-class service. This approach successfully increased attendance from 20,000 to 90,000 people within just four days.• Professional with experience in coordinating the marketing departments, collaborating with other areas and companies, designing and supervising advertising campaigns to brand positioning and events in various media, strategic thinking,networks and communication channels. Focused on maximizing the impact of advertising strategies while limiting financial and investment risks, ensuring sustainable, effective growth and Operational Efficiency.• 20% cost savings over the annual budget, through rigorous expense control and maximizing impact with efficient investment. Specialist resources management with an outstanding achievement, ensuring the organization stays agile and adaptable to market and industry changes. Focused on accident prevention through proactive planning and effective safety strategies, ensuring safe and high quality events.Competencies developed in the position: 1.
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Director Of Food And BeverageCrowne Plaza Hotel Jun 1997 - Jun 1999Mexico City Metropolitan AreaReporting to: General Manager.With 07 direct reports: kitchens, restaurants/ bars, executive floor (Business Center), banquets, purchases, room service, cost control. +350 indirect.Expert in hotel pre-opening and opening, budgeting, work systems implementation, menu development, human resources, quality and control systems, Food and beverage quality control, implementation and compliance of high quality corporate standards.Main achievements, projects and implementations:• Implemented cost control processes, quality control, and strategic planning for each area, with emphasis on productivity, profitability, without neglecting the high level of customer service and corporate standards. Communication skills with guests and staff. • A professional with high adaptability to change, experience in creating and management of work teams, optimizing the organization and rotation of personnel. Ability to motivate employees and foster a positive work culture, exercising effective leadership. Expert in the control of administrative and production processes, ensuring efficiency and quality. Expert in negotiations with unions, ensuring favorable agreements and harmonious labor relations.• A professional with solid capacity to make strategic and operative decisions. I stand out for my ability to foster teamwork and maintain effective communication at all organizational levels, creating a team or staff engagement. Establishment and control of KPI's in each area. Focused on establishing a clear vision and defining the strategic objectives of the company, to ensure its growth and sustained success.Competencies developed in the position: 1,2,3. -
Director Of Food And BeverageCosta Club Hotel Jan 1996 - Jun 1997Acapulco, Guerrero, MexicoReporting to: General Manager.With 04 direct reports: kitchens, restaurants/ bars/ banquets, purchases, cost control. +100 indirect.Hotel pre-opening and opening, including budgeting, implementation of work systems, monthly P&L analysis, menu development, and control systems. Professional in the implementation and compliance of high quality corporate standards for an all-inclusive resort. • Establishment of administrative and production controls and processes, ensuring efficiency, high quality services and products. Establishment in performance measurement and efficient management of material and financial resources. Communication skills with guests and staff.• Ability to make decisions under pressure, problem solving and execute improvement projects, ensuring optimal and sustainable results in each initiative. Establishment and control of budget and KPI's in each area. Focused on establishing a clear vision and defining the strategic objectives of the company, to ensure its growth and sustained success.• Proven ability to implement processes in cost control, quality control, and strategic planning for each area, with emphasis on productivity, profitability, from the beginning, creating meetings every week and operational efficiency. Food and beverage quality control.Competencies developed in the position: 1,2,3.
Gerard Roger Education Details
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Hotel And Tourism Business Administration -
Balboa High School PanamaBachelor'S Degree -
Professional Courses
Frequently Asked Questions about Gerard Roger
What company does Gerard Roger work for?
Gerard Roger works for Festco Sa De Cv
What is Gerard Roger's role at the current company?
Gerard Roger's current role is General Manager and CEO.
What schools did Gerard Roger attend?
Gerard Roger attended Vatel France, Balboa High School Panama, Professional Courses.
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