Gerard Lao Thiane Email & Phone Number

Singapore

Santa Ana, California, Us

Thoughtfully, a company of Modern Gourmet Foods, is the global leader in creating innovative food gifts. With over twenty five years of experience, Thoughtfully is uniquely positioned to provide consumers with one of a kind flavor-profiles, innovative packaging, and high-quality products.• In charge of P&L (8-digit USD topline), overall strategy and action plan to drive sales and profit across Direct-to-Consumer (DTC) and Marketplaces channels providing the best customer experience. • Responsible for Go-to-Market plans, new product launches (100+ per year), digital engagement (listing optimization), digital marketing (organic and paid traffic, Ads, SEO, SEM, social media), pricing, promotions and inventory levels.• Expanded JAPAC scope to include North America (USA, Canada) and UK - Channels: Amazon, Walmart, Macy’s, Ebay - focusing on team efficiency, forecasting accuracy and profitability via scalable process implementation. Achieved YoY +24.3% Topline growth (North America: +30%, EU/UK: +14%, APAC: +47%) in 2023; +365bps Gross Margin improvement YoY via Pricing optimization and Costs reduction; +708bps Net Margin improvement YoY via new Ads strategy and optimization.

Santa Ana, California, Us

• Launched from scratch Thoughtfully brands across JAPAC (India, China, Korea, Japan, Singapore, Australia) leveraging online marketplaces (Amazon, TMall, Coupang, Gmarket, Rakuten, Lazada, Shopee, Catch, Ebay, Shopify). Achieved YoY+258% Topline growth for APAC in 2022.

Seattle, Wa, Us

Scope: PC, Office, Camera, Electronics, Home Entertainment, and Wireless• In charge of P&Ls and top tier vendor negotiation as well as processes optimization for Vendor Managers (e.g. Selection onboarding, Negotiation training, Deals sourcing, Promotional activities) and Vendor journey (e.g Selection creation, Features enablement)• Talent recruitment, hiring, training, mentoring and people development• Member of the founding team• 2021: Hardlines/Media Selection Lead - Responsible for total Hardlines and Media selection strategy to: 1) Scale listing processes and increase catalog quality; 2) Determine right store size (SKU count, relevant brands, channels); 3) Achieve catalog completeness for existing top brands; and 4) Close selection gaps with new brands onboarding• 2020: Hardlines/Media Merchandising Lead - Responsible for total Hardlines and Media merchandising strategy to: 1) Increase conversion rate and customer acquisition through customer journey optimization and onsite purchase incentives; 2) Pilot key onsite events and campaigns (e.g. Prime Day, Black Friday, Cyber Monday); and 3) Optimize customer on-site experience based on quantitative metrics & experimentations of site features

Seattle, Wa, Us

Scope: Total Hardlines (PC, Office, Camera, Electronics, Home Entertainment, Wireless, Home, Kitchen, and Toys)• Launched Amazon Singapore• Responsible for: 1) Identifying, signing and on-boarding new partners; 2) Managing day to day business relationship, and proactively and autonomously negotiating costs, promotional opportunities, and other business inputs; 3) Conducting pricing and ROI analysis and making recommendations for initiatives that optimize profit margin; and 4) Using data to identify trends, opportunities and risks and translate insights into actions to drive long-term growth• Full-cycle recruitment, hiring, training and people development• Member of the founding team

Seattle, Wa, Us

Scope: PC, Office, Camera, Electronics, Home Entertainment, and Wireless• Launched Amazon PrimeNow in Singapore• Responsible for: 1) Setting business strategy; 2) Negotiating new and direct partnerships with manufacturers and distributors; 3) Improving business terms and developing the marketing and promotion strategy for key partners; and 4) Driving top and bottom line of the business while working closely with other functional teams to drive operational improvements• Member of the founding team2018: Business Development Lead - In charge of External partnerships with Financial institutions (e.g. DBS, POSB, CitiBank, Standard Chartered, VISA, American Express) and Transportation (e.g. Grab, Singapore Airlines) leading to the first Out Of Home Campaign (Raffles MRT) for Amazon in Singapore

F. I. leverages innovative business models and new concepts to bring new experiences to the ever growing online shopping audience across the world.Aim: Startup management and launch of new e-commerce businesses from scratch. Directed P&Ls, Direct To Consumer strategy and operations (25 persons).• Project management: Launched new online concept from scratch in Singapore. Full operations set up (Sourcing, Supply chain, Packaging, Website and Customer experience). AGILE methodology using JIRA and PivotalTracker. Magento platform• International expansion: Managed the expansion in Australia, Philippines, Hong Kong and UAE by setting up a supply chain hub in China, local pick up points and a customer support in Philippines with full SOPs• Business optimisation: Implemented KPIs at all levels and full Business Intelligence. Streamlined all processes to increase productivity• Business Management: Responsible for the P&L and all KPIs for Operations, Marketing, Finance, and Customer support• Business strategy: Expert in membership programs and subscription business model• Human Resources: Full-cycle recruitment, hiring, training and people development• Benchmark: Monitored innovative ideas and concepts over the world to always identify new business opportunities

A.D.G. is the holding company of S.D. (Online Daily Deals) and R.L. (High End Services) operating in Singapore, Malaysia, Thailand, Indonesia and Philippines.Aim: Managed and developed the Startup business, Direct To Consumer strategy and a team of 40 persons (Sales, Sales support, Finance, Customer service) across SEASegments: Health & Beauty, Food & Beverage, Travel & Activity and Retail & Services• Pivoted the business model from Group Buying to an e-Commerce platform• Business Planning: Budget & Strategy• Business Management: Deployed the regional processes and ensured profitability for all entities• Human Resources: Full-cycle recruitment, hiring• Competitor analysis: Knowledge of the eCommerce and Group Buying Industry in SEA

Seattle, Wa, Us

Aim: Managed the buying activity, developed new strategic product lines and created team synergy between InStock Managers, Site Merchandisers and Associate Vendor ManagersIn charge of Computing Hardware (Mobile and Desktop)• Manufacturers/Vendors management: T&Cs and Promotion plans• Improved Selection: Launched all product ranges in computer• Increased Availability: Purchasing/forecasting process enhancement to optimize cash flow• Insured competitive Pricing: Negotiating with all brands• Customer experience improvement

Duesseldorf, De

Aim: Managed the buying activity and a team of 6 personsIn charge of Computing (Hardware, Accessories and Consumables) and Printing (Hardware and Consumables)• Negotiation and product sourcing• Management of key financial statements• Streamlined the product range to a B2B offer• Sourced weekly promotions to boost sales• Sound knowledge of the IT hardware market• Enabled METRO customer facing website for online purchase as Purchasing lead

Hk

Aim: Ensured the communication of CitiBank products in business to business and business to customers• Responsible for negotiations with end-consumers to achieve sales objectives• Competitive intelligence of Australian financial market (credit & debit card)

Massy, Île-De-France, Fr

Aim: Created the entire leading contents to launch http://online.carrefour.fr/ (ex Boostore.com)• Implementation of the marketing mix, customer interactions, competition proposals• Competitive intelligence: Positioning, strategy• Follow-up and synthesis of communication strategies (Newsletters, homepage, offer)

Pau Cedex, Aquitaine, Fr

Aim: Ensured the 2005 ESC Pau Group communication campaign• Reflection and implementation of the action communication/marketing plan• Organisation and implementation of a logistic cell of 30 persons• Implemented an external communication portal throught the Internet• Responsible for the student gateway (http://assos.esc-pau.fr/portail)

Executive Master Of Business And Administration (Mba) Stockholm, Innovative Leaders For Network Organisations

Msc In Business And Marketing, International Ohio Cluster Program