Cover LetterGerardo RojasCommercial Sales Director (Retail, Wholesale & Channel Food Field)I am a 30+ years experienced Sales Executive in the field of food. I hold strong relationships with Organization Multilevel Buyers of retail and distribution channels. I have strong Negotiation skills dealing with Directors and Managers of Purchasing departments from all mayor Retail Chains in Mexico,USA., CANADA and South AmericaI have proof experience managing and negotiating with Directors from different media sectors such as cable TV, open TV, magazines, specialized magazines, movies and marketing agencies to develop multilevel effective marketing campaigns.I am an objective Executive who pursues at every moment the increase of sales and achieve sales goals. I am able to work very well as a member or leader of a team of work, always heading the sales objective with assertive sales, negotiations and marketing strategies.I am a very good communicator and sales trainer focusing on teaching key sales messages that can easily convince end user to choose our product.

Durante estos casi 16 años, he logrado posicionar la marca Blanco del Nilo, Barbero y Sierra Madre, en todas las cadenas de Autoservicio a nivel nacional ( Costco; Sam´s Club; City Club de Soriana; WalMart Super Center; Superama; La Comer,Fresko; Chedraui; Soriana; Al Super, Artelli; Tiendas Gran D; Calimax;HEB etc, He logrado aumentar la linea de productos; de tal forma que por cadena estoy manejando de 7 a 12 productos,He logrado eficientar la operación del equipo de ventas, para llevar a la empresa a ventas record, y he logrado que en el top of mind del consumidor este la marca Blanco del Nilo.Actualmente estamos vendiendo a los Estados Unidos a varias cadenas de Autoservicios, y a Sud America