Goals:Negotiating assertively and effectively with Retail & Channel Purchasing Directors, Subdirectors and Managers.related to fish filets, and frozen sea food on different flavors and productpresentations.Negotiating with foreign purchasing Directors.Presenting and demonstrating figures and products to foreign purchasing Directors.Implementing effective Sales strategies for Retail, Distribution Channel and RestaurantsAchieved a permanent increase of annual sales on 25% net.Increased the annual percentage of potential and recurrent clients on 20% to 30%.Headed the initiative of creating a corporate image of the product.Negotiated with Directors from different media sources such as cable TV, movies,magazines, and specialized magazines to create effective media marketing campaigns.Developed customized products for retail chains.Increased the number of SKU's on most important retail chains in Mexico(WalMart;HEB,La Comer; Soriana; Comercial Mexicana;Chedraui; Al Super; Calimax; Artelli; Tiendas Grand D; Costco; Sam´S Club; City Club de Soriana.Negotiated important PO's with new potential clients in USA.(Food Lion; Safeway; Vons; walMart; Pet´s Market; Vallarta; North Gate; WalMart; Fiesta ) and Canada ( Lablaws; Metro; Sobeys; WalMart) ; Chile (JUMBO;Santa Isabel;Unimarc;Totuss; WalMart)Implemented an effective brokers and salesmen team in USA and Canada to effectively continueexpanding sales in North America, and South America..

Skills on:Negotiating assertively and effectively with Retail Directors, Sub directors andManagers.Leading a group of work of over 20 Salesmen.Selling directly to National Retail ChainsSelling to cookies and bakery manufacturers.Developing high impact POP material.Developing new productsParticipating on most important National Retail expos.

Skills on:Managing and developing own brand division for Comercial Mexicana retail chain.Leading a group of salesmen and merchandisers of over 50 people.Developing new products.Developing the Corporative Image of own brand products for Comercial Mexicana.Developing POP material.Managing more than 850 SKU's from own brand Comercial Mexicana.

Skills on:Managing sales of 24 direct distributors.Selling directly to National Retail chains and Wholesale chains.Implementing effective sales strategies by increasing the distributors' network.

Venta a las tiendas de autoservicio de huevo,y leche, negociacion con los compradores, y supervisar a los promotores y vendedores en las tiendas de autoservicio

Avicola el calvario se concentraba unicamente en vender huevo , y en esta empresa era negociar, y vender a los compradores de autoservicio ( WalMart; Comercial Mexicana, Soriana, Chedraui )

En esta empresa se producían granos y forrajes ( frijol, haba, Maíz, forraje de maiz, forraje de alfalfa , forraje de avena) y y el mercado era principalmente las centrales de avasto de la Ciudad de Mexico, Puebla, Pachuca, Veracruz, y productores de ganado vacuno

Esta empresa producia y beneficiba arroz, con la marca OLARTE, y mis actividades eran principalmente ver a los compradores del autoservicio, y venderles el arroz empacado, y tambien vendía el arroz en las centrales de abasto de la ciudad de Mexico, Puebla, Guadalajara