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Experienced creative professional specializing in multimedia communications solutions. At Deerfield, my role as Art Director revolved around pioneering strategic creative direction and brand storytelling, infused with a proficiency in artificial intelligence. With a sharp focus on brand evolution, I lead the art direction for multiple brands, delivering engaging digital and print designs, and overseeing video and podcast production.My commitment to excellence is demonstrated through successfully executing video production that elevates national sales meetings and crafting compelling creative presentations for both internal and external clients. The drive for results and collaborative spirit are the cornerstones of my professional ethos, ensuring impactful visual communication in today's dynamic market.• Proven team leader with over 15 years experience hiring, managing and mentoring creative teams• Over 10 years as small business owner focused on multimedia and video solutions• Strong written and verbal communication skills• Ability to collaborate in cross-functional environments• Driven self-starter with a passion for results
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Senior Art DirectorEyespringPhiladelphia, Pa, Us -
Creative DirectorEyespring Jan 2013 - Aug 2024Greater PhiladelphiaLead and manage all facets of the creative business, ensuring strategic oversight, efficient operations, and the delivery of high-quality creative solutions. Drive and execute comprehensive marketing, advertising, and design initiatives across print, digital, and web platforms, including logo design, production, and direction. Oversee video production and post-production processes, while providing expert client consultation. Excel in both verbal and written communication, managing billing, and ensuring financial accuracy and efficiency.Clients: RTWorld and SleepWorld Digital Publication, University of Pennsylvania, University of Pennsylvania Hospital, NextGen Securities, ORS Partners. -
Art DirectorDeerfield – Agency Of Brand® Mar 2022 - Jul 2024Conshohocken, Pennsylvania, United StatesLead and oversee the art direction of multiple brands, with a focus on oncology, while effectively executing and delivering digital and print design, photography, video, and podcast production. Also tasked with generating innovative concepts and successfully crafting compelling internal and external client creative presentations.Accountable for developing and delivering a diverse range of patient and HCP print and digital materials, including core visual aids, brochures, patient and HCP leave-behinds, banner ads, websites, social media branding, and multimedia assets. Successfully executed video production for a major skincare brand, enhancing multiple national sales meetings with Key Opinion Leaders and reps, producing engaging conference content, dynamic sizzle reels, and informative Digital Opinion Leader videos that effectively communicate the skincare benefits of the product.Executed successful video editing and animation for multiple brands within the agency for RFPs, label updates, social media, and internal applications. -
Multimedia DirectorMerion Matters - Parent Company Of Advance Healthcare Network Mar 2004 - Jun 2013King Of Prussia, Pennsylvania, United StatesFacilitate growth and development of large photo studio with multiple sets, photography, video and multimedia for 31 national healthcare trade publications and e-commerce websites. Art direction and management of illustrators, photographers, multimedia designers, print and web designers. Collaborate and consult with art directors, editors and marketing directors, IT staff and various internal and external executive leaders. -
Illustrator/DesignerFreelance 1986 - 2005California, Maryland, Pennsylvania• Designed and illustrated promotional materials for various universities' sports teams, including posters, media guides, and schedule brochures.• Collaborated with advertising agencies in multiple metro areas to create engaging visuals for clients.• Utilized skills in illustration and design to bring creative concepts to life.
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Illustration/Photo/Web CoordinatorMerion Matters - Parent Company Of Advance Healthcare Network 2001 - 2004King Of Prussia, Pennsylvania, United States• Coordinated scheduling, assignments, and projects for a team of 16 illustrators, photographers, and web designers for healthcare trade publications.• Managed staff growth, conducted performance evaluations, and facilitated creative meetings to drive collaboration and team building. -
Cover CoordinatorMerion Matters - Parent Company Of Advance Healthcare Network 1999 - 2001King Of Prussia, Pa• Managed typography, cover layout, and design for 9 national bi-weekly trade publications at Merion Matters.• Directed art for illustrations and photography, coordinated schedules, and supervised a team of 6 illustrators and photographers.• Achieved seamless publication production, enhancing visual appeal and maintaining high-quality standards.• Developed strong leadership, communication, and project management skills in a fast-paced publishing environment. -
Multimedia DesignerMerion Matters - Parent Company Of Advance Healthcare Network 1995 - 1999King Of Prussia, Pennsylvania, United States• Designed print and digital advertising media for 14 national healthcare trade publications.• Created publication designs and illustrations for weekly, biweekly, and monthly publications.• Collaborated with teams to ensure high-quality visual content for healthcare industry. -
Graphic Designer/IllustratorMerion Matters - Parent Company Of Advance Healthcare Network 1993 - 1995King Of Prussia, Pennsylvania, United States• Designed layouts and ads for 12 national healthcare trade publications, enhancing visual appeal and reader engagement.• Produced high-quality photography and illustrations to complement publication content, ensuring a cohesive and professional look.• Collaborated with cross-functional teams to meet tight deadlines and deliver exceptional print materials for the healthcare industry.
Todd Gerber Skills
Todd Gerber Education Details
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Illustration; Visual Communications
Frequently Asked Questions about Todd Gerber
What company does Todd Gerber work for?
Todd Gerber works for Eyespring
What is Todd Gerber's role at the current company?
Todd Gerber's current role is Senior Art Director.
What is Todd Gerber's email address?
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What is Todd Gerber's direct phone number?
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What schools did Todd Gerber attend?
Todd Gerber attended University Of Delaware.
What are some of Todd Gerber's interests?
Todd Gerber has interest in Children, Design, Coaching, Civil Rights And Social Action, Illustration, Environment, Education, Reading, Photography, Creating.
What skills is Todd Gerber known for?
Todd Gerber has skills like Creative Direction, Art Direction, Graphic Design, Advertising, Logo Design, Web Design, Illustrator, Multimedia, Layout, Digital Media, Photography, Typography.
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