Gerbert Rubio Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Manila, Philippines

Key Achievements ☑️ Achieved sales targets and grew Pepsi business in SM with an average of 24% from 2017-2019 through proper alignment of programs and investments while adopting to regional demands. ☑️ Awarded as the Top Sales Performer for the 105% sales volume achievement vs. 2018 target.☑️ Able to reduce fixed commercial spend by Php 8.8M by establishing working plans according to seasonal and budgetary requirements.☑️ Able to improve fill-rate of about 20% in 2019 by applying effective forecasting methods and creating a direct link between both parties’ supply chain functions.☑️ Recovered Php 3.6M in commercial spend by reconciling financials with the account which also led to an improvement of days sales outstanding (DSO) by 32 days.● Responsible for handling the largest retail chain in the Philippines, SM Markets with over 300 retail stores and over 1000 convenience stores across the country through national key account servicing.● Successfully negotiated contracts, supply arrangements, commercial spends, and initiatives to the account through effective negotiating techniques, use of data analysis, and good relationship management.● Successfully participated in Pepsi-SM’s annual joint business planning (JBP) by preparing the presentation materials for Pepsi.● Able to satisfy the supplier-customer evaluations and other relevant metrics through constant table meetings and business reviews.

Manila, Philippines

● Handled eight local Honda Cars dealers located in the nearby provinces south of Metro Manila.● Guaranteed that the dealers comply with the dealership agreement as well as the standards of operations set and duly agreed by Honda and the dealer management.● Ensured that HCPI’s wholesale and dealers’ retail sales targets were achieved every month by planning, directing, and evaluating the operations of the dealers such as: o Determining dealers’ staffing requirements, given training, and arranged for their training. o Ensuring that the visual standards and image of the dealers are maintained such as showroom displays, signages, and cleanliness. o Performing market research to determine customer demand, potential sales volumes, and the effect of competitors' activities on HCPI’s sales performance.● Trained in quality and process improvement tools – Kaizen, 5S, PDCA, Ishikawa Diagram, and others.

Manila, Philippines

● Managed international brands (Frito Lay, Quaker, Ferrero Rocher, Kinder Joy, Tic Tac, Dole, Loacker, Pokka, and Splenda) for Rustan Supercenter, Inc. (RSCI) a national chain account.● Established meaningful relationships with the key people at RSCI from merchandising/category, marketing, and supply chain departments, as well as retail stores.● Effectively planned and carried out direct marketing & custom-fit programs to agreed budgets, sales volumes, values, product mix, and timescales.● Maintained the inventory level, the share of shelves, and improved the shelf-positioning in stores by regular meetings and coaching of merchandisers.● Ensured 100% distribution of new products and maintained existing must-carry SKUs in all branches of the account.● Served as point-of-contact to the account to resolve any issues that they have.● Addressed customers’ returns, payment deductions, and payables and prepare required documentation.Key Achievements ☑️ One of Benby’s top sales performers in 2015 for regularly achieving sales volume targets. This was achieved by optimizing the product and SKU roster per branch which maximized the shelf space and profitability, improved fulfillment, and reduced returns.

Manila, Philippines

● Yield Management Reporting – Took charge of current analytic studies and projects for global stakeholders; spotted business and data trends and translated the information to value-adding insights to stakeholders.● Financial Business Partnering – Provided solutions and recommendations that addressed business issues at hand by understanding customer needs● Process Excellence (PEX) – Proactively contributed to the process simplification of reports and procedures.● Trained with the concept of Kaizen, advanced MS-Excel, and MS-Access.

Constitution Hills, Quezon City, Philippines 1126

Post-Graduate Certificate, Corporate Account Management, 4.17

Capstone Project: Worked with Adecco Canada and assisted with their sales team’s prospecting, market research, and identification.

Post-Graduate Certificate, Logistics, Materials, And Supply Chain Management, 3.9

Bachelor Of Science (B.S.) In Business Administration, Business Economics

Activities and Societies: Junior Philippine Economic Society, UST-Economics Society, Samahang Lakas sa Komersyo ng mga Tomasino, Rotaract.