Geri Bethel Email & Phone Number

Omaha, NE, US

Omaha, Nebraska, United States

• Assists in the management and success of 19 advertising accounts with large monthly investments across email, display, programatic direct mail, direct mail marketing channels.
• Actively assists in the execution and management of omni-channel marketing programs from start to finish for Financial, Telecommunications, and Retail companies.
• Works with an Account Director on the day-to-day strategy, reporting and standardized work
• Jira project ticket management to ensure all necessary parties are completing tasks to ensure tickets are being handled properly.
• Provides reporting to monitor campaign pace and client’s budgets.
• Gathers campaign assets and requirements from client, and manage campaign production through deployment.

Omaha, Nebraska, United States

• Develops and manages B2B clients' search engine optimization (SEO) and search engine management (SEM).
• Develops and manages retargeting, mobile location-targeting, Facebook and LinkedIn social media, and Google Ads Search and GDN digital marketing campaigns.
• Produces regular reports for clients based on monthly marketing results and industry changes, including recommendations moving forward.
• Creates proposals and pitches for account-based inbound and paid digital marketing strategies aligning with performance forecasts and acquisition goals.
• Partners with the Account Service team to create digital marketing B2B content strategies by performing research and analyzing data to fulfill lead generation marketing programs optimized for conversion.

Omaha, Nebraska, United States

Lincoln, Nebraska Area

• Assisted in the execution and management of programmatic media campaigns in The Trade Desk and Amobee DSPs, performing weekly optimizations.
• Assisted in the execution and management of Facebook campaigns, analyzing performance and optimizing based on client KPIs.
• Created and maintained clean, visually compelling charts in client-facing, weekly reports.
• Analyzed campaign metrics to unveil actionable insights to improve campaign performance.
• Researched and expanded knowledge of industry-leading trends and platform news.
• Reallocated and updated lifetime and daily budgets based on performance KPI's.

Lincoln, Nebraska Area

• Maximized sales and customer satisfaction by providing superior service with every appointment.
• Maintained David’s Bridal hourly sales productivity standards of $160/hour.
• Expanded expertise on David’s Bridal merchandise and product knowledge on an ongoing basis.
• Educated customers daily on products, ordering processes, and alterations services offered by David's Bridal.
• Strategically overcame customer objections through critical thinking and collaborating with management team.

Lincoln, Nebraska Area

• Managed client relations by utilizing order system to monitor and execute orders, achieving $123,700 in lifetime sales.
• Studied current trends, consumer behavior, and industry competitors to meet sales goals.
• Strategically marketed University Tees brand on UNL and local campuses to obtain and retain clientele.
• Networked and connected with potential and existing clients to hold meetings, building customer relationships.

Lincoln, Nebraska Area

• Cold called 20+ perspective students hourly.
• Advised and persuaded students to attend the University of Nebraska.
• Evaluated and recorded responses, maintaining student accounts in Talisma database.
• Built immediate rapport with students through a friendly and engaging attitude.

Boulder, Colorado

• Generated sales by cold calling 50+ prospects a day and negotiating advantageous deals.
• Managed hundreds of prospective leads and current clientele in Salesforce.
• Facilitated customers' questions and resolution of issues to maintain high satisfaction ratings.

Lincoln, Nebraska Area

• Learned effective sales techniques at week-long Sales Foundation Academy to tailor advertising solutions for local and corporate businesses.
• Initiated cold sales calls, achieving 1,800 in 12-weeks to conduct site visits to assess needs, demonstrate products and recommend strategic advertising solutions for customer requirements.
• Sold $15,000 in print, mobile, and online advertising inventory to local and corporate businesses.
• Ranked #1 region and #10 team out of 200 collegiate teams in the country.