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National Capital Region, Philippines

As an alliance manager, my role is complex, demanding both strategic insight and operational expertise. I cultivate partnerships that align with the organization's goals, serving as the link between internal teams and external partners. This necessitates recognizing each partner's strengths to generate mutual value.I manage the intricacies of cross-organizational collaboration, spotting synergies and foreseeing challenges. I promote open communication and build trust to minimize risks and ensure productive partnerships. In addition to strategic oversight, I manage daily partnership activities, coordinate joint initiatives, monitor performance, and ensure adherence to agreements. Expert negotiation is crucial to balance the organization's interests with those of partners, maintaining robust alliances.Managing the entire partnership lifecycle, overseeing partner activities, and ensuring compliance with the vendor guidelines. Other key responsibilities include updates on the marketplace, and oversight of the sales pipeline. The role also involves providing performance insights, developing risk mitigation strategies, and supporting funding efforts. Building and maintaining strong relationships with vendor stakeholders and ensuring efficient operational processes is essential.Key brands I manage are the following: Microsoft, AWS, Google, VMWare, Zoom, Avepoint, Acronis, Wasabi, NinjaOne, Snow/Flexera and Oracle

Philippines

Throughout my career, my role has undergone a significant evolution to include a stronger focus on sales. Initially, my background and expertise were centered around marketing and alliances, which provided me with a solid foundation in understanding customer needs and building strategic partnerships. However, I recognized that expanding my skill set to encompass sales would allow me to better serve our company and customers.As a result, I eagerly took on additional responsibilities within the sales function. Working closely with our Service Delivery and Data Science team, I developed and executed strategies targeting new business opportunities across enterprise, SMB, and mid-market segments. This involved identifying untapped sales prospects, crafting tailored sales plans and proposals, and actively engaging with potential customers to secure deals and achieve our sales targets.While marketing and alliances remain at the core of my focus, I am fully committed to bringing the same level of passion and expertise to our sales efforts. Drawing upon my in-depth knowledge of our products, solutions, and the market landscape, I strive to contribute to our overall success in acquiring new customers and driving business growth.Collaboration has been a key aspect of my approach. By working seamlessly across different functions within the company, such as marketing, alliances, and sales, I have been able to leverage our collective strengths and ensure a cohesive strategy. This collaborative mindset not only fosters a strong team dynamic but also enables us to drive sustainable growth and achieve our long-term goals.Overall, my evolving role in sales has provided me with invaluable experience in driving business growth, identifying new opportunities, and collaborating effectively across departments.

Philippines

As the Chief Marketing Officer (CMO), my primary responsibility is to oversee the development and execution of the company's overall marketing strategy. This includes leading efforts in lead generation, overseeing digital marketing strategy (including social media and online campaigns), content marketing, managing above-the-line (ATL), below-the-line (BTL), and through-the-line (TTL) campaigns, building brand awareness, positioning our solutions in the market, and creating and maintaining a robust sales pipeline.As the Alliances Director, my focus is on expanding our key solution partners and secondary partners including channel, and community relationships. This includes creating joint go-to-market (GTM) strategies with partners, managing partner relationships, serving as a brand ambassador to the partner community, and developing partnering strategies for each of our partners. Additionally, I work with partners to identify and achieve strategic business goals, whether short-term or long-term, ensuring that all partnerships create mutual value and drive growth for both parties.Finally, as the Sales Director for Training and SMB (small and medium businesses), my role centers around expanding our customer base and growing our business from existing customers. This involves managing the profit and loss (P&L) for this particular segment of the business, overseeing sales management efforts, and leading business development initiatives to help us stay ahead of the competition and capitalize on new opportunities in the market. Overall, my goal is to ensure that our company is well-positioned to succeed across all areas of our business, from marketing and partnerships to sales and customer service.

6Th Floor, Aic Burgundy Tower, Adb Avenue, Ortigas Center, Pasig City, 1605

My primary objective then was to enhance our company's brand equity and that of our partners through strategic alliances. We have established ourselves as a leading provider of business intelligence and data analytics solutions in the Philippines, synonymous with advanced technologies in the local market. To build on this reputation, I focus on expanding our influence through collaborations with key industry players. By leveraging their expertise and resources, we can augment our offerings and solidify our position as a leading force. Strategic alliances enable us to access new markets, reach a wider customer base, and foster innovation. My goal then was to fortify our market position, drive sustainable growth, and deliver exceptional value to our customers, remaining at the forefront of our industry in the Philippines and other regions.

6750 Ayala Tower, Ayala Avenue, Makati City 1200

While I was employed at Info Alchemy as the Marketing and Alliances Director, I was also deployed on a contract basis as an outsourced engagement with Microsoft. In this role, I was responsible for selling Premier and Consulting Services offered by Microsoft.To achieve my sales targets and ensure the success of the engagement, I developed and executed marketing activities that generated incremental business and mature renewal offers for premier support services. This involved creating quarterly plans and committing to relevant activities that aligned with our sales objectives.While this was an additional responsibility on top of my existing role at Info Alchemy, I was able to successfully balance both functions and ensure that each received the attention and effort required for success. By leveraging my experience in marketing and alliances, I was able to create targeted campaigns and initiatives that drove demand and led to new business opportunities for Microsoft.Overall, this experience allowed me to gain valuable insights into the world of sales and expand my skill set beyond marketing and alliances. It also allowed me to better understand the needs and challenges of our customers and partners, which has been invaluable in my work at Info Alchemy and beyond.

Fort Bonifacio, Taguig

As the Head of Field Marketing for all the business units at the company, I am responsible for managing the overall marketing strategy across various departments including Power Management, Building Management, Renewable Energy, Machine & Process Management (Industrial), Retail, Infrastructure, and IT Management Business.This involves a range of activities such as campaign planning, budgeting, collaboration with Sales and Services teams, and campaign execution. I also oversee store-wide retail display and initiatives, and event execution, which typically target a minimum audience of 500 people. Our regular events include EcoStruxure, Innovation Days, and Technology Days, among others. In addition to these activities, I also manage digital marketing and lead maturation initiatives that utilize targeted messaging to reach specific audiences.Through my role, I have had the opportunity to work with a diverse range of personalities globally and have experienced a variety of projects outside of my job description. For instance, I led the team in the Energy Smart Program with the European Chamber of Commerce and worked on various corporate social responsibility initiatives such as Gawad Kalinga and Liter of Light. I have also been involved in internal activities that have helped to harmonize APC in the Philippines and Schneider Electric.I am honored to be a part of a company that has given me the opportunity to take on tasks and responsibilities that I never thought were possible. Through my role as Head of Field Marketing, I have been able to expand my skill set and work with various departments to drive the success of the business.

Makati, National Capital Region, Philippines

As the person in charge of managing strategic marketing and communication for the ASEAN region, my role involves overseeing a team of marketing heads from six different countries: Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. This requires you to have a deep understanding of the local cultures, market trends, and customer behaviors of each country in order to effectively develop and execute marketing campaigns that resonate with the target audience.Additionally, I am responsible for managing the customer response team based in Cavite, which is part of the Global Shared Services servicing selected parts of the world. This involves overseeing the team's activities to ensure timely and effective responses to customer inquiries, complaints, and feedback.Managing people from different nationalities can also be challenging, as it requires one to be aware of cultural differences and adapt communication style to ensure effective collaboration and teamwork. It's important to establish strong relationships with my team members, build trust, and promote a culture of open communication and collaboration to achieve your goals. Overall, my role as a regional marketing manager involves a wide range of responsibilities and requires me to be adaptable, strategic, and skilled at managing people and resources across multiple countries.

Makati, National Capital Region, Philippines

As the person in charge of marketing strategy, business development, corporate communications and public relations at Sun Microsystems, I am responsible for the successful rollout of the Java Educational Development Initiative (JEDI) in the Philippines. This initiative was aimed at providing university professors with Java courseware to teach Java to students around the world. The success of this initiative led to its translation into multiple languages, which helped increase the talent pool of Java developers globally.In addition, I spearheaded the organization of Java Days in the Philippines, which were highly successful in terms of attendance and engagement. These events helped promote the benefits of using Java in various industries and showcased the latest developments in the Java technology.Through these various initiatives, it has helped me build a stronger business community in the Philippines, which was able to compete with other countries in terms of talent and technology. This helped improve outsourcing of business requirements from other countries, which in turn helped boost the economy and create more job opportunities in the Philippines.

Makati, National Capital Region, Philippines

As a Country Marketing Manager, I was responsible for developing and executing marketing strategies and campaigns to drive business growth and brand awareness. I worked closely with cross-functional teams, including sales, product, and creative teams, to ensure alignment and execution of marketing initiatives. Some of my key responsibilities are:Developing and executing country-specific marketing plans and campaigns aligned with global brand and marketing strategies. Defining and executing marketing programs to support lead generation and customer acquisition.Managing and monitoring marketing budgets and measuring the effectiveness of marketing initiatives.Developing and maintaining relationships with key stakeholders, including media partners and influencers.Working closely with sales teams to support their efforts in driving revenue growth.Analyzing and reporting on marketing campaign performance, making recommendations for improvement.Providing input to product teams to ensure marketing strategies align with product roadmaps and releases.Staying up-to-date with marketing trends and best practices, and leveraging new technologies and platforms to improve marketing effectiveness.

Makati, National Capital Region, Philippines

Makati, National Capital Region, Philippines

Makati, National Capital Region, Philippines

Makati, National Capital Region, Philippines

As a Channel Coordinator, I was responsible for supporting the Channel Sales Manager in developing and implementing strategies to increase sales revenue for our PCs and peripherals products through our channel partners. My key responsibilities includes:Assist the Channel Sales Manager in developing and executing channel sales strategies to drive revenue growth for our PCs and peripherals products.Act as the primary point of contact for channel partners and provide timely and accurate responses to inquiries and requests for information.Manage the day-to-day activities of channel partners, including tracking sales performance, identifying trends, and developing action plans to address any issues or challenges.Monitor channel inventory levels and ensure that channel partners have the necessary inventory to meet demand.Work closely with internal stakeholders, including sales, marketing, and product teams, to provide channel partners with the resources and support they need to succeed.Coordinate the launch of new products and promotions with channel partners, ensuring that they have the necessary training and resources to effectively promote and sell our products.Prepare weekly and monthly reports on channel performance and provide insights and recommendations to the Channel Sales Manager.

Makati, National Capital Region, Philippines

Makati, National Capital Region, Philippines

Bachelor Of Science In Computer Data Processing Management, Computer Science

Secondary School