Omri Gerlitz Email & Phone Number

New York, United States

* Manage multiple Business Analytics (BA) teams, providing strategic support for sales operations, enterprise partnerships, and go-to-market (GTM) strategies, optimizing decision-making for multi-million-dollar deals.* Design and implement frameworks for lead segmentation, scoring models, and marketing analytics, enabling targeted campaigns and driving effective sales pipelines.* Collaborate with product, sales, RevOps, and external partners to align on data-driven strategies, create data bridges, and improve product-market fit through in-depth user research.* Partner with senior leadership and C-level forums to set revenue and sales targets, present key insights, and guide the strategic direction for new products, partnerships, and revenue streams.

New York, United States

* Built and led the first data team in the US, scaling from 0 to 4 analysts specializing in business intelligence (BI) and supporting account management and sales teams.* Integrated Salesforce into Wix's BI ecosystem and built scalable reporting dashboards (Tableau, Salesforce) to support advanced analytics, enabling a growing business unit to expand from 50 to 300+ employees in one year.* Defined and tracked key performance indicators (KPIs) across 30+ teams, facilitating data-driven decisions for revenue optimization and compensation planning.

San Francisco Bay Area

Product and Marketing Analyst for Wix Partners (Agencies, Professional Builders):* Optimized Wix Marketplace algorithms to enhance client-professional builder matchmaking, leveraging predictive modeling and rigorous A/B testing to improve user experience.* Delivered actionable insights through comprehensive data analytics and reporting, supporting key strategic decisions by senior management.* Developed the 2020 company-wide growth framework, contributing to a scalable, data-driven approach to business expansion.

Tel Aviv, Israel

* Analyzed and optimized a $150M+ annual user acquisition budget, uncovering growth opportunities to maximize return on investment (ROI) through marketing analytics.* Automated tools and dashboards to ensure company-wide accessibility of critical metrics and experiment results.

Tel Aviv Area, Israel; Bangalore, India

* Conducted field research on the impact of drought on India’s agriculture sector, integrating multi-source data during two field missions in collaboration with local authorities and external vendors.* Analyzed and synthesized complex datasets to inform policy and guide actionable recommendations in international development.

Tel Aviv Area, Israel

Taught Econometrics, Macro, and Microeconomics courses at the Economics School

Conducted strategic market analysis and managed large datasets to support empirical research on pricing strategies and market behaviors. Research assistant to Prof Itai Ater.Co-authored a peer-reviewed paper, “Round Prices and Price Rigidity: Evidence from Outlawing Odd Prices”, published in the Journal of Economic Behavior & Organization.

Master'S Degree, Economics

Joint excellence program in Theoretical Economics (Hebrew University of Jerusalem & Tel Aviv University) Merit-based full scholarship.

Bachelor'S Degree, Economics, Magna Cum Laude