Managed an international creative team of 40 employees and provided creative leadership to an ad tech company, rated 3 years running as a Great Place to Work.**Developed solutions to increase quality and efficiency, focused on providing advertising and branding design expertise.**Collaborated with thousands of clients on the creative process, providing “white glove” service for high-spend clients.**Oversaw creative initiatives on partner white-label products and the Martech and DigiDay Award Winning Frequence platform, from proposal building to reporting.**Transformed a team of 4 freelance designers into a 40 person creative organization, consisting of designers, animators, copywriters, and production associates. Trained and mentored 7 team members who received promotions to management positions. **Partnered with the executive team to develop a people and marketing strategy to scope roles and teams accordingly.**Launched a design-efficiency workflow, which reduced time to create animated banner ads by 350%.**Pioneered the organization’s philanthropic efforts, including creating Women @ Frequence ERG and collaboration with SPARK, SF.**Developed design automation and efficiency tools, utilizing the latest AI software to reduce spend and enhance efficiency, customizing Adobe software to align with the team’s unique needs.**Consistently demonstrated being on the cutting-edge of omnichannel advertising campaigns, resulting in receiving ~10 AdTech awards.

**Oversaw Oracle event sites, including Oracle Openworld and JavaOne. **Created a newly redesigned look and feel for the Customer Storybook, including production of high-fidelity wireframes and Photoshop comps.

**Partnered with ~50 clients, including non-profits, small businesses, high-profile, democratic politicians, and large corporations, including Oracle, The Smithsonian, and Silicon Valley startups. **Provided services, including web design and programming, UX/UI corporate identities, printed materials, product packaging, and photography.

**Provided creative direction to an e-commerce organization, with properties including Time Life, Wolfgang Puck Pressure Oven, Entertainment Cruise Productions, etc.**Managed brand integrity, while increasing awareness and conversion through social media, search, marketing campaigns, A/B testing, and implementation of UX/CMS systems, resulting in increased profitability & performing under budget.

**Led a team in receiving awards including 8 Reed (Campaigns & Elections Magazine) and over 65 Pollie Awards, focused on serving high-profile clients including President Barack Obama and Congressmen and Congresswomen.**Hired, trained, and mentored teams of 10+, including designers, production artists, and traffic managers, resulting in producing award-winning marketing collateral for democratic and advocacy campaigns across the country. **Decreased production time from days to hours throughout the design process by implementing a streamlined workflow.