• Professional with more than 15 years of solid experience in Data and Information Management, Data Analytics, and Omni-channel CRM strategies, working in large national and multinational companies such as Wiz, Deloitte, FGV and Evalueserve Chile.• Expertise in the strategic vision of the business combined with the ability to present the best analytical solutions with a focus on efficiency and operational excellence.• International experience in large projects, working in a multicultural company and colleagues of different nationalities.• Great technical knowledge of Data Analytics combined with the implementation of CRM strategies aimed at Sales and Services.• Proven competence in the management of Salesforce CRM and AI projects, leading cross-functional teams to achieve project goals in implementation of new architectures for various processes, with a vision of multichannel service (Telephony, Whatsapp and online).• Ability to optimize multichannel relationship journeys, ensuring a cohesive and seamless customer experience at all touchpoints.• Extensive experience in Marketing Analytics, including data analysis, quantitative and qualitative investigations of consumers, from problem raising, experiment planning, development and execution, to support the decision making of the business areas.• Knowledge in Generative AI and Machine Learning.• Communication and interpersonal skills in people management, leading with a focus on engaging, developing and retaining talents, ensuring teams with a sense of belonging and achieving results.• Graduated in Statistics, with a specialization in Project Management and Leadership and attending the MBA in Artificial Intelligence for Business. Proficiency in English and Spanish.