Greg Fronk Email & Phone Number

New Holstein, Wi

Manage sales force and major accounts for Metko Inc.a metal fabricating manufacturing company. Responsible for business development and growth and strategic planning as well as day-to-day operations of the sales team.

2010Managed various consulting engagements for local businesses. Evaluated existing sales processes and identify deficiencies and untapped opportunities. Delivered tactical recommendations for improving business development strategies and boosting overall sales.Marketing Manager Kohler Rental Power 2008-2009Led development of strategic marketing initiatives, including promotions and discount programs. Provided critical direction on future sales and marketing efforts. Coordinated product pricing and defined pricing standards. Established key business processes, including quoting and tracking. Supplied guidance and training to team members and new hires. Oversaw marketing budget administration and forecasting.Introduced the ability to establish and review pricing levels based on asset utilization via a new evaluation process that allowed team members to analyze viability of customers / business prospects prior to commitment.As a result, enabled management to identify impact of pricing on division profitability.Created a new hire training program to improve new hire onboarding and knowledge transfer.

Added structure to the bidding processCreated pricing program tied to the groups profitability modelStandardized literature selling efforts

Directed business development and operations for this 100+ staff company. Implemented tactical efforts to reverse failing bidding and sales processes. Identified new business prospects and pursued viable leads. Supervised logistics for projects valued up to $4 million. Orchestrated budgeting and financial planning.Grew annual business from $1-2 million to more than $5 million and achieved preferred status with general contractors.Launched modernized processes and improved business operating standards via a new multi-user electronic bidding system and a new project management system.Enabled real-time project status reports as a result of the new project management system.Enhanced knowledge management and distribution for infield managers by introducing field information.

Managed all sales activities, regional managers and independent representativesDeveloped and implemented sales/marketing plans that resulted in $35M annually growthContributed to the introduction of new and innovative product linesHired, trained and motivated an aggressive sales force

Designed and implemented effective long-term sales and marketing plans, with a focus on achieving corporate targets. Established and monitored capital budgets. Built and maintained relationships with regional managers and independent representatives. Leveraged dealer feedback and market analysis to guide product development and new product launch.Expanded a $2 million business into a $35 million global leader in the decorative performance lighting sector.Established a successful network of independent representative agencies by partnering with agency sales teams to present SPI's products as superior to competitors.Gained representative buy-in via persuasive selling, an incentive program, and compelling historical sales data.Drove sales growth by building a team of highly qualified regional managers, providing training to representatives and senior staff, implementing incentive programs, and promoting development of unique product offerings.Secured contracts such as the Denver airport, the Hong Kong airport, the Chicago Bulls training facility, and the Buffalo Bills training facility.

Developed, managed and implemented marketing activities for a $100M product lineCreated and implemented stock order shipment program that improved line profitability by 50%Formulated/launched test lab program, the first test lab in the industrySuccessfully introduced major product roll out of new laboratory furnitureIncreased export sales from 3% to 15%

Repsonsible for develoment, management and implementation of marekting activities for $100M product line. Creaeted stocking program , launched test lab and rolled out new products as Marketing Mgr. In prior positions as Eastern Reg. Sales mgr. and Export Sales Mgr. worked with and restructured the dealer network, increased domestic sales 14% abd international sales from 3% to 15% of total comopany sales

Bachelor Of Science, Finance & Marketing

Education record