STRATEGIC PLANNING- Conceptualization and implementation of profitable yearly strategies and marketing plans based on engineering, services, sales, customer insight and company goals to achieve maximum profit potential with minimal expense.CREATIVE DESIGN- Creation of original graphic designs as well as working with both in-house and independent designers. PROJECT / PROGRAM MANAGEMENT- Management/training of resources to complete defined objectives and achieve optimal success while honoring preconceived project constraints.NATIONAL MARKETING - Extensive experience implementing traditional marketing such as direct mail, retail catalogs, television, radio, newspaper and magazine advertising along with creation and management of websites, online advertising, e-mail and public relation campaigns in different industries. BUDGET MANAGEMENT- Management of annual budgets, estimated costs, controlled expenses, and projected profits for budgets ranging from $5,000 to $3,000,000.00. EVENT PLANNING- Supervision and organization of staff and planning for trade shows, charity functions, public relation events, internal employee seminars, launch promotions and award ceremonies.BRAND IMPLEMENTATION- Monitoring of communications and marketing efforts to ensure quality control and compliance with company branding guidelines.