◾ In a couple of words …I am here to provide my expertise and put it at the benefit of the workplace to work together towards meeting the desired objective(s).◾ How come? For the past two decades, I have been specializing my skills, knowledge and know-how in the world of retail. ◾ How so? I have an outlook on the retail environment in general and the fashion retail environment in particular. If my professional experience helped in acquiring much on the strategic trait of managing brands, it is to add value to the operational aspect related to the retail environment and retail experience. A thorough academic experience had deepened my knowledge in the field of marketing and retailing on one hand, and become an expert on the other hand.◾ Professional Skill Set Brand and retail strategy Developing a brand’s retail strategy based in its internal assessment and external assessment Conducting a detailed (fashion-related) brand’s process Marketing strategy (brand internal analysis, positioning, mapping, objectives, action plans, scenarios, guidance to illustrators/designers, media buyers and community managers)Marketing and retail calendars Retail operationalization (fashion-related)Under the guidance of the brand’s strategy, presenting the brand’s architectureDesigning the brand’s architecture (categorization, depth, width, references, SKUs …)Planning the collection process (from conception to production to retail)Collection in-store planning & visual merchandising planning In-store visual merchandising process guidelines (booklets + on-site training)Retail collection calendar conception and stock movement (hub to store, store to store) Marketing and retail content curation Assessing the brand/organization and highlighting its communications guidelines (tone of voice, tonality, content objectives)Developing specialized marketing and retail content (blog posts, social media posts, content snacking, short/long video scripts)Specialized marketing, retail and ephemeral retail contentResearch and analysis Qualitative research: setting the research objective, planning the data collection, collecting, presenting, synthesizing the finding. Analyzing, discussing, presenting managerial implications and actions plans. Professional reporting (white paper): situational assessment and retail market outlook Presenting marketing and retail finings (coaching, training and presenting in conferences and webinars)
