I've spearheaded operational strategies delivering Digital Content, Design, Media, Marketing, and Web Development services for the UK market by implementing a unique blend of Agile Methodology alongside Scrum and Kanban Frameworks. Managing regional teams, I coordinated with the COO and the CMO to deliver services seamlessly, fostering strong client relationships. Innovating workflows and driving growth initiatives, I've helped establish baseline operations, serving 20+ brands so far. I've provided strategic counsel in business development with client-centricity at the forefront.● Built strategic marketing teams for multiple segments. Developed marketing roadmaps in these segments to guide staff upscaling and planning towards sustained growth. Consulted directly with decision-makers in a B2B setting.● Conducting HR Functions to expand HR workforce to up to +35 Employees across 3 years, acquiring, orienting and onboarding quality professionals. Advised company management on optimal resource performance evaluation through financial and functional analysis.● Deployed a Cloud File Archival System for seamless remote work. Adopted and implemented Google Workspace, Asana, Canva, Figma and Slack to deploy Agile Methodology. Advised in-house specialists on clients' competitors.● Spearheaded multiple SOP initiatives designed to identify and resolve client-side Internal communications. Secured a 2-year retainer for the employer by expanding operations management efforts.● Developed omnichannel marketing strategies for multiple INGOs● Generated new market-qualified leads through cold outreach email campaigns for clients utilizing lead magnets and web forms● Created a business plan for an eCommerce startup including web development, social media, influencer marketing and other channels for deployment in 4 major markets in Pakistan● Built and supervised supporting technical marketing protocols to streamline product design and development in line with market dynamics.

I manage office operations and facilitate Remote Sales and Customer Support Services for the USA market. Coordinating administrative tasks and team communication, I ensure seamless service delivery. Supporting remote sales and customer service teams, I improve productivity and resolve client queries. Through managing CRMs, I am invested in improving operational efficiency and reducing turnaround times.

For over a decade, I've helped my family-run business by executing diverse tours, including Trekking, Mountaineering, Culture, and Hunting experiences, guaranteeing unparalleled adventures for our clientele. Managing logistics and travel itineraries with meticulous care, I prioritized safety and client satisfaction throughout each expedition. Leading operational teams, I provided guidance, fostering improved service delivery and enhanced tour management. With an education in cultural preservation and minimizing environmental impact, I've strived to maintain exceptional service and safety standards.

● Collaborated with Digital Products Manager to formulate product visual identity, user interface designs, design components, hero images, JSON animation, etc. Contributed to affinity mapping, customer journey mapping, low-fidelity wireframing, user research, and more. Coordinated accessibility.● Collaborated with marketing teams. Procured, developed, curated and produced digital content including graphics, animations & multimedia for VAS mobile applications, web applications, social media content, audio dramas and ad creatives. Developed and deployed branding guidelines and design systems.● Assisted the Creative Manager in developing creative department protocols, documentation, content plans, and content schedulers for private and public sector clientele

I pioneered an innovative Outdoor Adventure Thematic Cafe, seamlessly merging thrilling experiences with culinary delights. Leading concept creation, I established operational frameworks ensuring exceptional customer experiences, while curating an adventurous ambiance within the cafe. The Camp's successful launch garnered acclaim for its creativity, marking it as a destination for adventure enthusiasts seeking an unparalleled dining adventure on the Karakoram Highway.

As a Management Trainee in Office Operations, I assisted in strategic planning for STEAM workshops for children aged 10-16. Playing an integral part in key workflows alongside the administrative team, I played an active part in organizing more than 40 in-house and on-campus robotics workshops across educational institutes in PAK.

Founded and directed a dynamic Management Consulting Startup, leveraging my expertise in Research and Development (R&D). I spearheaded the company's rapid expansion, successfully acquiring and managing over 10 high-value business and charity accounts. Specializing in tailored solutions for management, business, and charity consulting, I oversaw the execution of our flagship program, 'Renaissance in Education,' facilitating impactful B2B collaborations between the State Life Insurance Corporation of Pakistan and both Public and Private Educational Institutes. I pioneered innovative initiatives, driving the conceptualization, and execution of grant proposals, and conducting thorough monitoring and evaluation processes. Moreover, I mobilized grassroots communities with a focus on social entrepreneurship. Acknowledged by clients for exemplary operational acumen, contributing significantly to the company's success.

Spearheaded strategic initiatives and impactful projects aimed at uplifting underprivileged communities. My role involved advising on strategic planning, fundraising, and project implementation, resulting in sustainable programs that positively impacted thousands of lives. By fostering donor relationships and securing substantial funding through compelling grant proposals, I expanded the association's outreach and resources. Engaging directly with communities, I assisted in organising workshops and advocacy initiatives, focusing on education, healthcare, technology, and socio-economic empowerment.

During my 6 week internship, I worked under the Deputy Chief of Planning and contributed to strategic projects, preliminary research, and aiding in policy formulation. Engaging in project coordination, I assisted in the feasibility analysis of developmental initiatives, ensuring their alignment with objectives. I contributed to critical policy documents and proactive involvement in stakeholder meetings and was considered a self-motivated peer to improve Pakistan's socio-economic progress.

As a passionate Research Intern, I played a pivotal role in securing Senior Grant Writers to pursue funding for community development projects by crafting innovating Project Concept Notes for upcoming grant proposals. I also gained opportunities to foster donor relationships. Through my meticulous research and analysis, I was recognized for elevating proposal quality and success rates, I supported the organization's mission of creating sustainable social change.

Executed routine operations. Brainstorming to ideate business plans for short and mid-term revenue. Organised, events, seminars, and workshops. Inhouse graphic design. Organized a 'National Ludo Tournament' attended by over 50 people across Pakistan.