Founded in 1985, The Vietnamese American Chamber of Commerce (VACOC) is an organization composed of business owners and corporate representatives throughout Southern California, United States and Southeast Asia. Our mission is to provide a strong network that allows businesses to advertise, build partnerships, and give back to the greater community. We pledge to help new businesses grow and established corporations to thrive. We utilize advanced technologies, public events and philanthropic sponsorships to help our member businesses thrive and grow.

ArrowGTP is a multicultural content, design, and marketing/outreach company that focuses on helping clients deliver the right message to the communities of color. arrowgtp.com- Develop and implement the ArrowGTP's branding and strategic vision and mission, new and existing products and services.- Oversee implementation of the marketing strategies - including campaigns, events, digital marketing, and PR.- Work closely with the company’s Business Development team; enable them to meet their commercial objectives by providing them with appropriate tools, materials and presentations- Guide the day to day activities of the marketing team.- Ensure that the marketing objectives are implemented by the marketing team.- Work closely with product management team to define marketing materials and programs.- Manage all online presence and direct programs to improve social media reputation and recognition.- Develop and deliver marketing and communications strategies for the organization.- Undertake continuous analysis of competitive environment and consumer trends- Meet with key clients, assist Business Development Representative with maintaining relationships and negotiating and closing deals- Manage high-caliber corporate accounts- Direct product research and development.- Act as the face of ArrowGTP in all public appearances and engagements

To celebrate individuals who foster the entrepreneurial spirit. Orange County Celebrates Entrepreneurs (OCCE) 2020 started as an annual event to enable guests, through storytelling, to gain a deep understanding of the entrepreneurial journey and its impact on our lives. Register for the Nov 9-10, 2021 event at ocentrepreneurship.com.- Manage all aspects and activities of events including marketing strategies, content, design, brand, communications, technology, logistics, personnel, and other areas- Partner with marketing strategy, and other media and communication teams to ensure there is a cohesive pre-event, on-site, and post-event strategy to increase attendance and engagement- Serve as the main point of contact with the sponsors, speakers, media and public. - Act as a director to the events team regarding projects, tasks, and operations- Develop an evaluation method to assess events’ strengths and identify areas for improvement- Create and map out event processes related to documentation, knowledge capture and process improvement

CSU Fullerton Auxiliary Service Corporation (ASC) was incorporated on October 26, 1959 as a nonprofit public corporation for the purpose of promoting and assisting the educational mission of Cal State Fullerton. In fulfilling its mission, the ASC employs over 1,600 people as it performs a variety of services throughout the campus community. Specifically, it oversees commercial operations; educational grants and contracts for the University; is responsible for the fiscal administration for numerous University programs; acquired College Park to provide additional offices and classrooms for the University; and administers University Gables. csufasc.org- Support the university’s mission, vision and goals- Lend guidance, knowledge, skills and feedback to the board, staff and faculty- Provide strategic governance, fiscal and policy leadership to the university.- Support the ASC’s Executive Director and staff and help improve the operation’s effectiveness- Review, evaluate and approve the annual budget and to set major program fees to ensure financial health- Uphold the board’s fiduciary duties and responsibilities to protect the university’s assets and investment

As one of the fastest growing fast-casual chains from Orange County, here at Nguyen’s Kitchen, we’re all about simple, fresh food without artificial flavors or fillers. Just genuine raw ingredients and their individual, delectable flavors. Come and experience it yourself at any of the 5 locations in beautiful SoCal: Orange, Costa Mesa, Chino, Southgate, and Santa Ana. nguyenskitchen.com- Focus on strategic ideas and directions for present and future implementation and growth- Provide valuable input to the company in the area of best practices, metrics development, human resources and organizational structure. - Integrate with top management to develop plans to expand the brand, strengthen brand loyalty, manage expenses and increase revenues and assist with tactical execution throughout the organization.

Crepe Corner had become a staple of the Little Saigon Area, and a favorite sandwich, dessert and drink destination for locals and tourists alike. We had a vision of creating a cozy but contemporary desert shop in our neighborhood, but wanted to put a unique twist on our place of business. We studied the desert market and searched the globe for unique ideas and stumbled upon street dessert crepes being sold in France and Japan. Feeling the energy and potential of the concept, they opened their doors to a throng of curious customers wanting to try this new thing out and see what the hype was all about. Over two years later and the hype has yet to fade, as CC, as it is affectionately known, continues its steady ascent into desert legend. - Analyzed market trends and statistics to determine potential of growth – monitored sales performance regularly- Accomplished restaurant human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.- Met restaurant financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.- Planned menus by consulting with chefs; estimates food costs and profits; adjust menus.

Zen Vegetarian Restaurant’s vision is to provide the most unique, flavorful and health conscious Asian-fusion vegetarian delicacies. The environment creates a serene, relaxing and rejuvenating atmosphere that can transcend the pace, pressures and problems of the modern lives of our diverse customers. The restaurant’s targeted patron demographics are residents in the Little Saigon area, Orange County and the Los Angeles basin at large, as well as tourists from around the globe. As a family-owned and operated establishment, Zen aimes to provide profit for the owners, a rewarding place to work for the employees and an extraordinary dining experience for the customers.- Deployed resources to achieve financial forecast, business objectives and marketing plans- Wore multiple hats in operations, human resources, marketing, compliance, finance/accounting- Publicized the restaurant by designing and placing advertisements; inviting food editors to review the restaurant; contacting local, regional, and national magazines with feature ideas; encouraging local businesses to hold social events at the restaurant.- Achieved restaurant operational objectives by contributing information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.- Controlled costs by reviewing portion control and quantities of preparation; minimize waste; ensure high quality of preparation.- Avoided legal challenges by conforming to the regulations of the various governmental authorities and departments- Maintained safe, secure, and healthy environment by establishing, following, and enforcing sanitation standards and procedures; complying with legal regulations; securing revenues; developing and implementing disaster plans.

Served on 2 Commissions:Community Services & Recreations- Advised the City Council on matters pertaining to the acquisition and development of parks, recreational and human service facilities, the beautification and improvement of the environment of the city, the promotion of recreational programs within the city, plan and coordinate all activities and human service needs and programs for the community- Solicited to the fullest extent possible the cooperation of the school authorities and public and private agencies interested in youth program activities- Performed such other duties as may be prescribed by the City Council- Acted as the liaison on community outreach activities and eventsTraffic- Reviewed and studied all traffic-related activities, matters and projects within the city made appropriate recommendations to the City Council.- Conducted public hearings in the city on major street projects- Oversaw some of the matters such as minor street striping, traffic, except regulatory signs, markings, and crosswalk designations, etc.

• Extracted and analyze financial and accounting data to identify loss trends, loss severity, cost benefits and other components to present findings and develop strategic and effective action plans to Senior Management. • Created ad-hoc reports and worked with the IT team to implement any changes• Monitored national vendors and analyzed their standard of pricing, service and quality• Acted as a project manager for various intra-departmental projects• Coordinated and oversaw project teams comprised of staff from different departments• Maintained field bulletins and training materials for accuracy of operations and procedures• Trained staff on new procedures

• Extracted, analyzed statistical data, produced reports and information to the Product Manager to assist the decision-making and forecasting process• Created market basket as part of the rate reviews, product changes and implementation in assigned states• Developed and produced test materials for all rate changes and worked with the programmers to ensure completion• Reviewed POS systems and recommended design changes to improve processing or incorporate coverage/underwriting rule changes• Developed test matrices, provided review and sign off for underwriting systems testing• Reviewed field bulletins, training and marketing materials for accuracy as regards operations or procedures• Researched the competitors, market structure, market trend and government regulations for appropriate business action plan• Measured and monitored performance of assigned states, initiatives, identified segments and facilitated through other parts of the organization to accomplish results.• Performed primary field research, including customer, distribution, competitor, insurance department, and market surveys.• Identified market segments and develops specialized pricing approaches.

• Investigated, evaluated, negotiated and settled auto claims to include verification of coverage, legal liability and extent of damage to persons, and property• Analyzed, interpreted and complied to insurance policies, technical procedures and governmental regulations, statutes and case laws• Handled selected property damage lawsuits prior to trial• Acted as a mentor providing training and guidance to less-experienced staff