Group Lead Digital Marketing
Bubendorf, Basel-Country, Switzerland
Leadership, organization & development of the digital marketing team:• Coach, empower and develop the digital marketing team • Manage team performance and monitor progress to achieve group goals and KPIs • Conduct or enable trainings to continuously develop the team’s skills • Improve team communication, enabling information exchange and idea generation • Create, streamline and/or update group processes • Responsible for the hiring and retention of digital marketing team… Show more Leadership, organization & development of the digital marketing team:• Coach, empower and develop the digital marketing team • Manage team performance and monitor progress to achieve group goals and KPIs • Conduct or enable trainings to continuously develop the team’s skills • Improve team communication, enabling information exchange and idea generation • Create, streamline and/or update group processes • Responsible for the hiring and retention of digital marketing team members • Control the digital marketing budget Website Management & SEO:• Maintain corporate websites and recommend SEO strategy• Drive brand awareness and customer engagement through SEO and content marketing• Measure and report website performanceAdvertising:• Develop advertising strategy and execute digital ad campaigns• Analyze ROI and performance of advertising activitiesSocial Media:• Manage Bachem’s social media presence• Collaborate with key stakeholders for content creation• Analyze performance and report on ROIDigital Marketing Activities:• Ensure brand consistency across channels• Collaborate with internal teams to meet project requirements• Stay updated on digital marketing trends• Implement and enforce corporate design and voice standardsContent creation, review and accessibility:• Develop and execute content marketing strategies• Create and distribute quality content across channels• Ensure content meets company standards and is optimized for each medium• Maintain the digital asset management platform• Monitor industry trends and competitor strategies Show less
