Giana Baez, Mba Email & Phone Number

Tampa, Florida, United States

Tampa, Florida, United States

- Design and build digital communications for entire organization through Salesforce Marketing Cloud (Lightning, AMALIE Arena, retail, etc.)- Established new automations including the implementation of welcome journeys- Created a more engaging game day communication process with the use of dynamic data and NHL API- Track and analyze performance and revenue of above communications- Grew subscriber count by over 100% - Raise over $5 million in ticket revenue with digital communications per season- Design and implement a top-to-bottom retail marketing strategy- Ideate and execute Season Ticket Member communications, implementing a new streamlined process- Assisted in the rebranding of Lightning Priority Access Club, establishing a new identity for the organization-Assisted in digital marketing strategy for various content and ticketing initiatives

Responsibilities Include:-Using research skills to compile data on the relationship between properties and the brands they are partnered with.-Collecting various photographs, screen captures, videos, and news articles both in-person and virtually of brand deals in action.- Completed and assisted with projects in professional sports and music festivals

Tampa, Florida, United States

Responsibilities include:-Schedule and generate content for social media outlets-->Increased engagement by over 50%-->Increased following by 30%- Kickstarted program TikTok account to increase engagement from newmarket segment- Compose and schedule email communication between the program,alumni, current, students, partners, and prospective students throughHubSpot- Assist with changes or updates to the program’s website- Coordinate logistics for class trip to Las Vegas with MGM Grand

Jersey City, New Jersey, United States

Responsibilities include:- Compiling accounting related documents for both business and client- Prepping legal documents prior to court appearances- Working with local municipality to draft new policies surrounding school athletics- Balancing firm's trust account information via Quickbooks- Working alongside lawyers and paralegals to prep and draft expungement documents- Compiling discovery and research for lawyers priorto major cases

St Petersburg, Florida, United States

Responsibilities include:- Administrative duties in athletic directors office- Coordinate on-campus promotion of Athletics department events withDirector of Communication; duties Include filming athletic events andediting for publication- Increased engagement by 28% during non-competition (COVID)

St Petersburg, Florida, United States

Responsibilities include:- Supervise and train 20 employees per season- Created a game day system to improve efficiency by 112%- Apparel, equipment and gear management- Kick-started team social media accounts to increase outreach and fanfollowing- Created marketing material for ESPN coverage games- Manage travel itineraries (food orders, equipment, timing)- Office work: scheduling, filing, entering statistics

Master Of Business Administration - Mba, Sports Business

Vinik Sport and Entertainment Management Program

Bachelor Of Arts - Ba, Sports Management Focus

Management and Communication double major with a minor in Marketing, concentration in sports management