Gian Luca Ponti Email & Phone Number

London, Gb

London, Gb

London, England, United Kingdom

London, United Kingdom

Media planning of global multi-channel lead generation campaigns in regulated industries such as Health, MedTech, Finance measuring and reporting performances of all digital marketing campaigns with innovative automated solutions.› Implementing global online brand awareness, lead generation campaigns › Analysing and generating weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking› Providing Advanced Analytics, PPC, SEO training to the clients› Google Ads account optimisation with bespoke scripts› Extensive Google Tag Manager integration and migration with custom Templates and Javascript › Google Data Studio custom automated reporting utilising third-party/SLQ data sources and Google scripts for external platforms › Client account management and participating in new client acquisitions

London, United Kingdom

› Day-to-day management of paid media campaigns (incl. Paid Search, Display, YouTube and Facebook Advertising) and SEO projects› On-going optimisation of paid media campaigns ensuring best results and adhering to clients’ KPIs› Conducted extensive keyword research, keyword grouping, and writing/testing ad copies› Recommended improvement to website’s architecture, contents and other factors increasing search visibility and conversion rate› Produced written articles and presentations promoting the Agency’s services and technology updates› Worked with the analytics team gaining insights and suggestions for improvements

London, United Kingdom

Planned, developed and managed B2B Digital Marketing (in Financial Services) campaigns in USA, UK, South America such as Search Engine Marketing, Display Advertising, Remarketing and Lead Generation campaigns on LinkedIn.› Allocated and monitored marketing budget and targets with KPIs to maximise revenues and ROI› Complete management of 3rd party agencies and end-to-end process from briefing through to implementation and reporting› Devised and managed Nurturing Email marketing campaigns› Analysed complex data gathered from various campaigns and evaluating campaign effectiveness› Produced marketing materials for targeting C level executives in importing business› Implemented A/B testing to increase site engagement, conversion rates and decrease bounce rate› Planned and delivered CRM strategies on all platforms encouraging customer retention

London, United Kingdom

Helped businesses adapt and thrive within the digital landscape.› Assisted companies, agencies and startups in identifying complex custom digital marketing solutions to amplify their outreach and social influence to drive revenue growth› Reviewed existing clients activities and performances to inform recommendations, goals, defining success metrics and KPIs› Created end-to-end digital marketing strategies from allocating budget through to timing, development and reporting › Analysed multi-channel user journey and analytics to inform and improve Conversion Rate Optimisation and Lead Generation (Google Analytics, Google Tag Manager, Hotjar) › Planned and managed international B2B / B2C Search Engine Marketing, Display Advertising, Social Media Advertising and Remarketing campaigns (Google Adwords, Facebook Ads, LinkedIn Ads) › Designed and managed Onsite SEO strategy focused on Website Optimisation and Content Strategy to support advertisement campaigns and decrease CPA› Developed my own Custom Framework to design bespoke Wordpress websites (frontend and backend development)› Managed and configured hosting and cloud solutions (Amazon AWS, Google Cloud Platform)

Faenza (Italy)

Forlì Cesena Area, Italy

Led the digital department of 5 people, developing digital marketing strategies for the agency’s clients including mobile-first website development, SEO, Paid Search, Email, Social Media and Display advertising campaigns increasing the agency turnover of 65%.› Client account management providing strategic support during meetings, identifying KPIs and defining budgets› Delivered international B2B/B2C online marketing strategies including Paid Search, Direct Email Marketing and Social Media Advertising to attract international leads› Designed and implemented PPC campaigns for a variety of clients, improving clients’ brand awareness and lead generation› Measured and reported the performance of all digital marketing campaigns against KPIs on a regular basis› Project management of multiple concurrent website projects, reporting on team’s activities and deliverables› Developed new modular proprietary CMS for responsive and multi-language bespoke websites› Trained and managed internal team, generated new and innovative ideas to ensure continuous growth› Worked with a variety of vendors and negotiated costs to deliver product/services to a diverse client base› Full responsibility and management of the agency’s IT infrastructure

Forlì Cesena Area, Italy

› Front-end/backend website development designing bespoke responsive templates› Planned and managed PPC and remarketing campaigns on Google Ads, Bing, Facebook› Email marketing template design and management liaising with media agency and database providers› Planned and executed Social Media and Blog content strategy including the production of marketing materials › Full responsibility and management of the agency’s IT infrastructure

Faenza

› Front-end web designer for the agrochemical industry’s firms (Bayer, BASF, Syngenta)› Crated corporate branding, online and offline marketing materials, edited books and multimedia CD-ROMs› Managed local and remote server with bespoke backup solution, clients and internal help-desk