Gibran Khan Email & Phone Number

Lahore, Punjab, Pakistan

Pakistan

Lahore, Punjab, Pakistan

• Updated databases to include key performance indicators and built dashboards to visualize data for analysis.• Streamlined the marketing department, by shifting focus towards data driven marketing which in turn led to reduced ad spend and other marketing costs.• Integrated up to date UA strategies in the PlaySpare team which directly led to an increase in monthly downloads.• Oversaw the game district team in developing, designing and publishing the piggy panda brand of games.• Optimized user acquisition of Stickya team with attribution data which allowed us to acquire high value users which in turn led to increased in-app purchases and consequently revenue.• Researched potential target markets/demographics for new projects. Identified potential opportunities for games of various genres•Managed CPA and CPI based advertisement campaigns to acquire high value users