Why should your real estate agent have a background in data analytics ?Because data is driving the real estate industry today.Jeff Romeo provides richer, more actionable data to navigate a fast moving housing market.  Jeff uses the power of the MLS and the Commercial MLS to quickly provide a 360 degree view of any property."If you are only getting data from Zillow or Redfin then you are only seeing a small part of what the MLS has to offer".Jeff was once a manager with internet giant Doubleclick, where he optimized large data sets to meet advertiser specific goals such as ROI, Conversions, Sign-Ups, Brand Awareness, Re-marketing and A/B tests.Today, Jeff pours over large data sets of another kind: transactional real estate data."Home buying and selling is a process of data analysis and optimization to ultimately achieve your goals: typically maximizing profit or growing your investment.  I consider my foundational experience in online marketing essential to my real estate process today"."But bear in mind, if data is the science of real estate, then the human factor is the art and soul of the buying and selling process.  Insight, strategy, support: these are the pillars that create a successful client experience".Buy Smarter.  Sell Smarter. Jeff Romeo, GIFT romeo@gifthome.org