Digital Designer
Current• Designed and maintained content for HearingLife.com and the Campaign for Better Hearing website, including landing pages and paid media.• Utilized Sitecore for website development and management.• Collaborated with the global team in Denmark to implement CRO A/B testing (using VWO and Google) to enhance conversion rates.• Partnered with the Alzheimer’s Association and USA Pickleball to design and develop web pages announcing sponsorships.• Created and designed billboards for the HearingLife and USA Pickleball partnership, overseeing projects from concept to completion.• Worked with the Marketing Team to develop campaigns that increased brand awareness, lead generation, and reduced appointment “no-shows,” resulting in a 2-minute increase in average user time on the website.• Operated within an agile environment using Trello and Monday.com for project management.