Digital Designer
Current- Designed and maintained content for HearingLife.com and the Campaign for Better Hearing website, including landing pages and paid media.
- Utilized Sitecore for website development and management.
- Collaborated with the global team in Denmark to implement CRO A/B testing (using VWO and Google) to enhance conversion rates.
- Partnered with the Alzheimer’s Association and USA Pickleball to design and develop web pages announcing sponsorships.
- Created and designed billboards for the HearingLife and USA Pickleball partnership, overseeing projects from concept to completion.
- Worked with the Marketing Team to develop campaigns that increased brand awareness, lead generation, and reduced appointment “no-shows,” resulting in a 2-minute increase in average user time on the website.