Senior Marketing Manager, Integrated Communications Cross Product
Delivered integrated communications insights, go to market strategies and detailed planning for cross segment launches, programs, and promotions. Accountability for plan development and execution were inclusive but not limited to: advertising / creative communications, media / contact plans, execution in market, PR integration, retail execution and sponsorship / grassroots. · Managed ~$9 million annual marketing… Show more Delivered integrated communications insights, go to market strategies and detailed planning for cross segment launches, programs, and promotions. Accountability for plan development and execution were inclusive but not limited to: advertising / creative communications, media / contact plans, execution in market, PR integration, retail execution and sponsorship / grassroots. · Managed ~$9 million annual marketing budget · Served as key liaison to Regional Marketing group, all segment marketing counterparts, and sales organization · Successfully managed all agency partners and vendor relations · Directed cross functional groups to deliver timely and effective program launches · Ensured sales organization involvement in planning and execution of quarterly promotions and programs · Show less