Gilbert Lozano Email & Phone Number

Los Angeles, CA, US

Los Angeles, California, United States

• Clients: Disney+, Walt Disney Television, Netflix, FX Networks, Hulu, National Geographic, NBCUniversal, and Cannes Film Festival
• Main client point of contact for beginning at the kickoff call.
• Work closely with Account Executives to assist in all aspects of the pre-sale cycle.
• Liaise with Ad Operations and internal support teams on digital campaigns for Deadline Hollywood to ensure successful execution.
• Build client presentations, media schedules, RFPs, and post-campaign recaps.
• Input planning details and process insertion orders in order management system

Irvine, California, United States

• Supported and executed paid digital media initiatives through asset trafficking and management, tracking URL creation, and tagging.
• Launched/optimized programmatic media buys utilizing the Basis DSP by Centro and TrafficJunky by Mindgeek
• Launched/managed branded national OOH and DOOH campaigns and strategy. Duties included: o Serving as POC for OOH vendors including Outfront, Pacific Outdoor, Lamar, Clear Channel, and Carvertise. o Hand-selected all.
• Solely mediated all contracts, coordinated creative, and trafficked all deliverables for the launch and execution of all 4/20/2021 digital and OOH media campaigns.
• Assisted in the onboarding of a second media specialist and two senior strategists.
• Managed CPI campaigns via Adjust and Branch IO by deep linking users and measuring app installs.

Irvine, California, United States

Hollywood, California, United States

• Accounts: Palms Casino Resort Las Vegas, Drai's Las Vegas
• Developed integrated campaign strategies, incorporating media outreach initiatives across multiple verticals to create unified branding with a $90M annual marketing budget.
• Launched and managed both organic and paid social marketing initiatives to maximize brand awareness and attract key demographic audience.
• Monitored and analyzed social media engagement to foster community growth.
• Oversaw a team consisting of two Assistant Media Planners and one Media Coordinator.
• Completed creative briefs, managed production timelines, and trafficked ads/content to outlets.

Santa Monica, California, United States

• Accounts: La-Z-Boy Furniture, Pocky, Honda Motors USA
• Leveraged DCM to traffic creatives to placements and generate tags to send to publishers.
• Requested and implemented any verification/study/audience pixels from fourth party vendors (IAS, ComScore, Millward Brown, Nielsen, JD Power, etc.).
• Performed quality assurance duties to ensure all assets were to spec.
• Collaborated with the media planning team to strategize floodlight placement on client websites.
• Generated floodlight tags and worked with various development teams to implement floodlights and vendor pixels onto appropriate websites. External data tracking partners included but not limited to The Trade Desk &.

Los Angeles Metropolitan Area

• Companies: SSB Insurance, ASF Assistance, and Credit Brokers
• Effectively communicated policies, procedures, and managed client expectations.
• Developed relationships while prioritizing and delivering top-tier customer service.
• Oversaw new business development and customer servicing.
• Addressed problems with accounting, billing and service delivery to maintain and enhance client satisfaction.
• Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.

Los Angeles, California, United States

• Liaised between contract vendors and internal creative directors to facilitate communication and keep appropriate parties updated on creative project developments for all original programming.
• Assisted Manager of Broadcast Design by coordinating and prioritized graphics requests from the on-air promotions department.
• Managed queue of requests for Production Artists and oversaw production and approval of versioned graphics.
• Kept projects on schedule by managing deadlines and adjusting workflows.
• Collaborated with Creative Directors to provide guidance and industry best practices on all design collateral.
• Provided on-set production shoot assistance for teaser and episodic design package creation.

Burbank, California, United States

• Used Adobe Photoshop, Adobe Illustrator and Adobe InDesign to develop new images for the research department.
• Designed PowerPoint presentations and sales pitches for the VPs which emphasized storytelling.
• Pulled stock photography and logos of original and affiliate programming for directors.
• Exposed to many kinds of research including primetime, cable, syndication, multi-platform, and strategy.
• Took on roles as graphics assistant and graphics specialist to provide range across projects.

Los Angeles, California, United States

• Performed research on the design of the FOX Sports’ website and user interface using Omniture
• Assisted in managing corporate social media channels.
• Created engaging content for Facebook and updated YouTube library.
• Assisted marketing coordinators and graphic designers with website copywriting and proofing with eye for current trends and viral potential.
• Prepared reports detailing project updates, performance information and ongoing trends.
• Tracked social media trends and adapted to attract target follower demographic.

Los Angeles, California, United States

• Worked with UX for gaming and lifestyle applications.
• Brainstormed ideas for mobile development.
• Mocked up designs navigating user flow.
• Presented designs to Creative Directors and adjusted to meet their needs and tastes.