Lucy Gilbert Email & Phone Number

Southampton, England, Gb

Basingstoke, England, United Kingdom

I am responsible for managing and developing Storck 's business with Sainsbury's, Boots and Superdrug. I also manage the relationship between Storck Uk and our Field Marketing partner which involves strategic planning, budgetary management, communication briefings, training, organising sales materials, reporting and analysis. I have full P&L responsibility.

Dorset

I offered Account Management Expertise focusing on growing sales in the Grocery Retail Marketplace. During this time my key achievements were:I ran a project team to implement a sales forecasting and profit management tool for a major confectionery supplierI wrote and trained their sales team on company sales processes.I managed the interface between a field marketing company and a major confectionery supplier, implemented a return on investment model for ongoing and future analysis of field marketing actions in-store.I worked with a small Dorset based confectionery supplier and helped them to gain listings with a high street / online retailer

Storck are a privately owned German confectionery manufacturer with global sales and brands including Bendicks Mints, Mingles, Werther’s Original and Toffifee among others. My current portfolio consists of Sainsbury’s, Wilkinson’s and M&S. Prior to this portfolio I managed Tesco and One Stop for 6 years. I have also managed the following accounts whilst at Storck: Waitrose, Boots, Netto, Superdrug, Woolworth’s, Iceland and London stores.My role is to develop business for both Bendicks and Storck brands with my accounts in the UK with strategic targeted promotional activity, all year round listings, and seasonal product ranges using category arguments to a defined expenditure budget. Achievements:• 30% Net Sales Value growth ahead of plan in Tesco 2010 within an agreed Joint business Plan. Tesco invoiced sales value is now up 81% since I took over the account in 2004• Achieved a 5 Star launch of Werther’s Original Chocolate in Tesco in 2010 with off shelf displays in all stores and formats plus over achieved on distribution targets.• Gained over 2000 points of distribution on core and new lines during 2010• Negotiated a 10% cost price increases in all accounts during 2010• Within 3 months secured 4 NPD Own label lines with M&S turning our business relationship around.Bendicks (Mayfair) Ltd changed it's name to Storck UK in October 2009

Dorset Chilled Foods (then part of the Northern Foods Group) supplied Tesco, Sainsbury’s and Waitrose in the own label savoury eggs sector and Safeway with a range of Crisp-bakes. I was responsible for driving sales and operating profit to achieve budgets, through effective management of all customer accounts, product ranges and promotional activity. As part of the senior team, I was also involved in strategic planning, capex. justification and implementing business initiatives. Additional responsibilities included management of Purchasing (4 reports). Working closely with the Trade Marketing team we developed category management proposals based on market, customer and consumer needs within our product sector to drive sector re-launches and new own label product development. Acheivements:• Secured year on year category growth of +20% for 2 consecutive years securing number one market leader position for Tesco.• I secured an additional £3m of new business across Tesco and Safeway• Co-ordinated concept to launch of circa 30 new products including a new concept product which achieved double forecast sales in it’s first year• Developed an effective purchasing team, implementing job descriptions, objectives and performance measurement.

I was a buyer in two categories in Fresh Foods, firstly buying Fresh Salads and dips and Kosher and then Fresh pies and quiche. My role involved growing the categories through new product development, category management, marketing, merchandising and negotiation of all pricing and promotional activity. I was also responsible for the management of in-store space allocation.Achievements:• I grew Category Turnover of Pies and quiche to 13% above the market.• Completed and implemented a delicatessen Category Management Project and successfully launched over 150 new own brand products.• Successfully managed Safeway’s recovery after a fire, which resulted in the loss of a key supplier. • Implemented Kosher Store Festival Guides & POS for general use.• Reorganised Safeway’s range of Kosher foods and transferred 60% of kosher suppliers to depot delivery and EPOS ordering.

My role involved the creation and maintenance of attractive, commercially viable stocking plan layouts for 8 fresh dairy and delicatessen product categories, reflecting seasonality and consumer purchasing trends gained through analysis of sales performance and market data.

After 8 months in the Confectionery business unit as a Merchandising Administration Assistant, I was encouraged to apply for the above position. My role involved the creation of planograms, in co-ordination with an agreed plan schedule and using sales performance analysis. I also arranged in-store product tastings and produced merchandising brochures through liaison with suppliers, sales promotion agencies and stores.

Managed staff, ensured the section was fully stocked and displayed in an eye catching way and cashed up the tills each day.

A Levels

Three "A" levels and 8 GSCE "O" Levels

A Levels