Gilberto Rivera Email & Phone Number

Guadalajara, Jalisco, Mexico

- Onboarding, adoption, potential expansion, renewal, and advocacy of our products/licenses across a portfolio of customers around the globe. Managing over 50 top customer accounts mostly in Europe.- Development of a trusted relationship with customer stakeholders, channel partners and sponsors to drive product adoption based on data analysis by providing benefits associated to their business.- Helping customers to face business challenges and achieve their goals by working with the territory managers to create a mitigation plan for potential risks.- Europe CSM/Sales strategy development. Working closely with Europe transformation officer to promote the CSM role within the Sales teams across the continent main regions. Connecting with the sales director per country and cascading all the information with their teams.- Digital Experience PMO – Alignment of all business owners, vendors, marketing, and operational teams to deliver all products needed for our customers engagement around the world.

Mcallen, Texas Area

- Product strategy developer for more than 20 perishable categories equivalent to $100 M USD, based on demand plans and market research. Planning and distribution of commodities in the United States for big customers such as Walmart and HBE.- Sales analyst and creation of the commercial strategy, according to market needs and business capabilities. Pricing and cost calculation. KPIs’ implementation, control, and evaluation. Customers reports and supplier assessment.- Integrated marketing communication, packaging, digitalization, and development of strategies to increase and maintain the customer portfolio.

Guadalajara Area, Mexico

- Developer of the financial supply strategy and commodity plan for produce across all U.S. Covering more than 4,500 stores through 43 DCs. Managing the following portfolios: Tomatoes, Vegetables, Mangoes, Limes, Chilies with more than 80 different products in total equivalent a more than $1.5 B USD.- Key data support for all stakeholders across Latin America and U.S. as well as insights provider for evaluation projects and issues resolution at a local, regional, and international supply level. Working with Imports and Exports plan to have all the product in place all the time.- Sourcing opportunities identifier to develop systemic solutions and drive efficiencies aligning assurance between vendor’s strategy with the company’s initiatives. Key actor in the negotiation process.

Guadalajara Area, Mexico

- Coordinating/working with regional marketing managers across the world to provide insights regarding marketing efficiencies resulting from all executed tactics; based on digital metrics and advertising campaigns analysis for Enterprise Global Businesses (cloud, servers among other services).- Marketing competitive analyst and interim scorecard creator to track historical information, understand the trends and help in the decision-making process for Commercial and SMB segments.

Guadalajara Area, Mexico

- Lead digital and non-digital media analytics for small medium business, commercial and consumer campaigns across all America’s continent, working closely with the US, Mexico, Colombia and Brazilian marketing managers, presenting results to internal stakeholders and agencies: all products, all marketing vehicles (laptops, printers via DM, web pages, BTL’s, ATL’s as examples)- Closed-loop process with media agencies to ensure media campaign wrap-ups are delivered on a fashion with quality analysis. Tie off with agency with learnings and improvements.

Guadalajara Area, Mexico

- Product Master Lead - Negotiator and cost analyst between HP, Translation services companies, IT solutions department and Product Master Business Unit.- Terminology Operations Lead - HP Glossaries’ administration for developing and supporting projects requested by customers to keep brand consistency among all business units and countries around the globe in more than 100 languages. Reporting fall outs to optimize the system performance.

Guadalajara Area, Mexico

- ETMA (translation system) manager, providing support to all users (translators) across the globe. Ensuring all translation projects were processed correctly in all needed languages.- Analyst of all variables affecting or influencing the translation process to make improvements.- Confidential information coordinator for the Translation and Localization team as well as the main ISO’scertification contact.

Guadalajara Area, Mexico

- Shipments verification and control implementation management of incoming and outgoing supplies- Marketing trends analyst. Identifying new opportunities to improve the strategy and reach all KPIs.- Store product merchandiser. Attracting target customers into stores.

Colima, Mexico

- Developing new strategies to position the school in the local market, - Market research conducted to determine opportunities and strenghts for objectives and techniques creation regarding the marketing mix (chronological scheme)

French Studies

Specialty, Corporate Communication And Public Relations

Master, Business, Mass Media & Communications, Textiles & Clothing (Management/Merchandising)

Recipient of the TIES-USDA program full-time scholarship.

Bachelor, Marketing

Activities and Societies: • Staff of the 3rd National Congress of Marketing E-Motions, School of Marketing, University of Colima 2006 •.

Bachelor, Marketing

International Exchange Program, Spring Term

Personal Systems Administrator, Informatics