Gilbert Ross Email & Phone Number

Marketing & Communications Strategy: Marketing Plan & budgeting Consultation on strategic planning and direction Marketing Project Management: Overseeing & managing Performance Marketing - Advertising, PPC, Media Buying Helping build team workflowsCreating the best marketing support for Sales teamsOptimising marketing and sales channels in line with business targets and marketing plan Marketing Campaigns auditing and Web & Social analytics: expert recommendations on optimising marketing spendContent Management & World Class Copywriting that sellsCoaching & Training entry level staff and marketing team Marketing Research (17 years experience):Customer Opinion surveys: Deployment, management and reporting of customer opinion & satisfaction surveys. Including questionnaire survey design, data capturing, analysis and reporting.Various research methodologies: Online & offline surveys, MROCs, NetnographyCompetition analysis, Market Analysis and SWOT analysis

Malta

Responsible for the brand & communications strategy, marketing plan and budget and providing the internal stakeholders and business units with the required ongoing marketing needs.Ensuring that all brand touch points align with the overall commercial and business strategy.Project Managing the execution of the marketing plan and strategy - sales & marketing material, content management, website development and management, lead generation, and digital marketing campaigns.

Malta

Liaise with internal & external stakeholders - execute marketing strategy across 4 business units - Manage communications - email, web, offline - Source B2B leads - CRM & sales funnel optimisation - Business intelligence

Malta

Led a team of 10 people. Responsible for creating & executing marketing plan & strategy - Plan and setup acquisition channels, conversion funnels, website & brand content development.

Malta

Plan, create and execute digital marketing campaigns across various media Monitor and optimize PPC campaigns Oversee the development of all content in digital and offline media in line with SEOpractices Hands on copywriting, editing and liaising with outsourced freelance writers anddesigners Creation of yearly & monthly marketing budgets and plans in line with businessobjectives Designing and recommending new marketing strategies and business-focusedsolutions Managing all the necessary requirements for trade shows & events Media buying and negotiating advertising packages with media partners Business and marketing analysis of all channels – performance reporting &recommendations

Malta

Locating, initiating contract & negotiating offers with potential publishers & networks for CPC and CPM campaigns.Planning and executing launching of campaigns with media partnersManaging & overseeing the development of creatives with designers and translatorsMonitoring, controlling and optimising ongoing campaigns in line with business critical metrics and KPIs Reporting of campaigns weekly & monthly to managment group.

Malta

Developing mobile app & website solutions to clients locally and internationally.

Sliema Malta

Using SEO techniques for increasing organic search traffic to site & improve keyword rankings in main search engines. Using on-page optimization techniques and off-page optimization techniques such as back-linking and increasing reach in the social media sphere. Create and manage different social media streams so as to push brand and content across different social platforms such as Facebook, Twitter, blogs and other web 2.0 properties, social bookmarking sites and others. Use social media management tools such as Hootsuite and Hellotxt to manage multiple platforms and schedule/deliver content. Monitoring and analysing social media campaigns through various tools.Managing and optimizing paid search and PPC campaigns such as Google Adwords . Maximizing ROI through data analysis, experimentation (A/B testing) and Ad content optimization. Using content development as a main online marketing and back-link building tool. Liaising with a number of freelance writers, editing their work and publishing content on owned web 2.0 properties or guest-posting on high profile blogs and sites. Continuously monitoring and analysing web traffic through different metrics and yielding insights about how to improve site and campaign for better return on investment. Discovering new opportunities for online advertisement such as banner placement, advertorials and site partnerships.

 Lead a team of analysts to conduct varied research projects as decision-making support for other business units within the company Gather business intelligence through online, offline sources and networking communities about the wider market environment and emerging trends in the industry Web Analytics, Online Consumer Behavior insights & SEO for Company website Measure the performance of online campaigns & recommend optimization methods for best marketing spend Manage ongoing customer opinion & satisfaction surveys. Convey consumer insights to stakeholders in the organization Keeping tabs on external research in business innovation and highlighting potential opportunities and strategic advantages  Co-ordinate the development and maintenance of the corporate dashboard (Balanced score card)

 Manage a team of data analysts to conduct marketing research involving the design and project management of customer opinion surveys - offline, online, CATI, hall tests & interviews.  Leading the team in carrying out data analysis on customer segmentation, ROI analysis, product satisfaction & data mining on buying patterns, preferences and expectations.  Designing and conducting research that informs B2C marketing.  Analysis of key results and communicating them to corporate management through presentations, documentation and reports

 Apply quantitative research methods to gather data and produce reports on market trends, traffic trends, price elasticity, customer segmentation, competition analysis, ROI analysis, etc  Develop business forecasting reports  Create various statistical reports that convey relevant information to commercial and strategic planning

B.A (Hons), Philosophy

Activities and Societies: Alumni Birckbeck College

M.A, Philosophy