Panel Loyalty & Retention Manager
Encino, Ca
Lead member retention of TheWhiteboard.com, SuperOpinion.com and Surveyhead.companel sites via email campaigns by managing the invitation process daily using Jangomail(ESP)Constantly used A/B testing to improve campaign response rates by revising HTML, images, subject lines, and contentCompiled and analyzed daily and weekly reports using Excel’s Pivot TableResearched, interviewed, and negotiated with partners to improve the number of rewards offered to our membersDaily communications with Product Manager and Scrum Master to discuss technical issues found by membersBrainstormed user interface/experience, new features, analytics, and logic system for Instant.lyHired and oversaw a global network of over 20+ freelancers dedicated to profile localization, translation, Internet research, and general requests from Marketing, Business Development and Sales