Giles Cottle Email & Phone Number

United Kingdom

London Area, United Kingdom

London Area, United Kingdom

P&L responsibility for all advanced analytics/marketing effectiveness programmes for M&E clients, and attribution and data strategy across all verticals. Ran multiple projects and programs from start to finish: scoping business need with clients; pricing and closing sale; scoping project with technical team; running and managing project and troubleshooting; presenting results and implications to clients and explaining the So What's to wider stakeholders.Example projects:… Show more P&L responsibility for all advanced analytics/marketing effectiveness programmes for M&E clients, and attribution and data strategy across all verticals. Ran multiple projects and programs from start to finish: scoping business need with clients; pricing and closing sale; scoping project with technical team; running and managing project and troubleshooting; presenting results and implications to clients and explaining the So What's to wider stakeholders.Example projects: attribution; marketing/campaign effectiveness; content strategy; audience measurement; machine learning and AI tools, subscriber analytics, MMM, data strategy. Show less

London, United Kingdom

I co-founded Deductive (fka Dativa), a boutique consulting and analytics agency, focused on data strategy and marketing and subscriber analytics for TMT companies. Played a seller/doer role; managed and grew accounts, partnering with C-level executives; led projects (marketing effectiveness; data strategy; campaign optimisation; data monetization etc.) Successful exit to MarketCast in September 2020.

Genius Digital built end-to-end reporting for telcos & Pay TV companies to extract data from their systems and use it to support targeted advertising and subscriber analytics. I had overall responsibility for the content & ad insights products - feature prioritization based on market demand/technical feasibility; methodology; reporting parameters and templates; troubleshooting /data accuracy; governance around best practice; benchmarks; marketing collateral; pricing; sales training… Show more Genius Digital built end-to-end reporting for telcos & Pay TV companies to extract data from their systems and use it to support targeted advertising and subscriber analytics. I had overall responsibility for the content & ad insights products - feature prioritization based on market demand/technical feasibility; methodology; reporting parameters and templates; troubleshooting /data accuracy; governance around best practice; benchmarks; marketing collateral; pricing; sales training. Also worked extensively with customers across ad sales, content, marketing, product and retention teams to use data to drive subscriber analytics and market more efficiently.Managed 8 people across 5 markets. Show less

London Area, United Kingdom

Leading strategy at Freesat, responsible for coordinating and shaping the development of Freesat's business and finance strategy across the whole company.

Leading Informa's research on broadband content, connected devices and the connected home.

I helped to run CODE, Initiative’s global digital research programme, providing analysis on digital media and technology for the benefit of all of Initiative’s global clients and offices. Promoted twice in three years to Senior Analyst.