I really enjoy working with creative-minded people to come up with striking answers to tricky business problems. I’m optimistic, energetic and easy to get on with. I’m a recovering people-pleaser, which is great for the clients and teams I work with; over the years I’ve learned that attitude is the main indicator of a project’s success. By “success” I mean in business terms, client happiness but also in terms of time well spent on the projects.You’ll see I've a past in account handling, copywriting, brand consultancy and digital. I’ve done agency, client and freelance and have enjoyed all of it, mostly.I've realised all my projects have a similar process:start out knowing very little,find out as much as I can,work out what's important,make sense of it,simplify it,present it in an understandable wayFrom cars and motorbikes to spirits, wellington boots, or agrichemicals even, it’s the same.Specialties: Brand strategy, copywriting, planning, strategic planning, marketing, research, internal sell-in, ideas