Gillian Booth Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pennsylvania, United States

Philadelphia

Converted to 100% virtual learning and cultivated best practices for effective online lessons.Marketing tactics, such as creating and publicizing visual marketing content on Instagram, Facebook, and company website to recruit prospective students, filled my client schedule to 100% capacity. Developed and distributed monthly newsletter to establish sense of community within clientele.Increased student retention rates to 95% through implementing early engagement practices, such as weekly follow-ups and feedback with students and parents.Designed and built company website utilizing SEO.

• Executed organic social media campaigns for @cmeoutfitters on Instagram, TikTok, Twitter, Facebook, YouTube, and LinkedIn through planning and crafting graphics, writing engaging copy, building content calendars, experimenting with new strategies, increasing inbound leads, ensuring brand consistency, and hitting key KPIs.• Across all social media channels, increased organic impressions by 188%, engagement by 57%, CTR by 167%, and audience by 442%.• Introduced @cmeoutfitters to TikTok and spearheaded fresh video content strategy as the primary creator of Instagram Reels and TikToks.• Planned and executed email marketing campaigns through Hubspot and optimized sends through A/B testing & data analysis.• Managed company’s blog and editorial calendar, authoring compelling content & aligning with SEO strategy.• Identified and selected social media influencers and brand partnerships, served as primary liaison to talent, and developed contracts and social content concepts.• Coordinated live webinar marketing logistics and produced in-the-moment content such as live tweeting and email reminders.• Optimized all content through analyzing data, metrics, and insights, and applying channel-specific best practices.

Wilmington, Delaware, United States

Greater Philadelphia Area

At Arch Street UMC, I serve as one of four section leaders in the choir. My duties include leading the soprano section, assisting the music director, and performing solos.

Greater Philadelphia Area

Increased Clery Center’s social media engagement on Twitter, Instagram, Facebook, and LinkedIn through creating alluring campaigns and sponsored posts.Redesigned website's donation page, featuring eye-catching graphics, compelling quotes, and other improvements.As Clery Center's video editor, I created clips, trailers, and soundbites of Clery's training resources.Composed and distributed email marketing campaigns through Robly and developed targeted language for audience response.

Greater Philadelphia Area

Empowered students and built a residential community through conducting mentorship and guidance, planning and implementing social activities, and ensuring participant safety.Served as the first point of contact for all student questions, needs, and concerns.

Greater Philadelphia Area

I developed strong customer service skills as a Student Assistant at the Temple University Library. At the Media Services desk, I was the first point of contact for patrons. I assisted patrons with renting and returning DVDs, equipment, and microfilms, corrected issues with viewing carrels and microfilm viewers, and completed bookings, shelving, and other customer service requests.

Chester Springs, Pa

Authored blog posts that received international recognition from related artists.Produced and edited audio, digital, written, and visual content such as music videos, live performances, podcasts, interviews, and website design.

Greater Philadelphia Area

Served on Academy of Music Restoration Fund Committee with a focus on creating donor solicitations and executing fundraising and cultivation events.Streamlined development resources through creating a donor list comprised of over 10 years of data and updating records in Tessitura. Coordinated meetings with donors and volunteers for the 161th Academy Ball which resulted in over $2 million gross revenue for the organization.

Philadelphia, Pa

Created media content for Washington Center’s Instagram during the 2016 Democratic National Convention.

B.M. Voice Performance, Voice And Opera

Activities and Societies: Singchronize Female A Cappella (Vice President and Social Media Liaison), Temple University Opera Society/ SNATS.

High School

Activities and Societies: Drama Club (Treasurer), Concert Choir (Board member), Women's Choir, Chamber Choir, V0X, National Honor Society.