Vaanyard is an independent eyewear brand designed in Sydney, Australia. Manufactured using the finest branded materials and components available. With a design approach that is different to other eyewear brands, which is reflected in the broad and varied backgrounds of the team.Responsibilities include: Responsible for the overall businesses Sales and Distribution growth, both domestically and internationally. Direct responsibility and management of all wholesale accounts and distribution partners. Overall responsibility for stock forecasting & product flow with an 18-month lead time. Operationally integrating sales with the brand marketing plan. Planning and maintaining sales budgets and forecasting across all parts of the business against an aggressive growth model measured by profitability/margin KPI’s. Sell through analysis by SKU/Category/Brand. Working with a best practice model that is not necessarily nimble. OTB Management – ensuring customer spend is utilized in the right categories and brand stories, product & time of year (seasonality) with measurable KPI’s Closely working with the with supply chain to meet order delivery obligations. Communicating daily with suppliers on pricing, freight methods & production schedules. Drive the development of new categories and opportunities for sales and brand growth. Financial analysis across the various business channels. Managing the clearance product. Development of the brand concept, building and elaborating on the key brand drivers and market positioning. Assist with sourcing of optimally aligned manufacturing partners. Deeply embedded in product development, from the raw materials, to the final product. Managing all facets of costing and pricing into a profitable and sustainable pricing structure focused on high margin outcomes.

Managing multiple internal, new business and client projectsWorked closely with a range of business partners from DDS to high end luxury retailers.Steer the collaboration of Creative, Brand Management, and Digital Innovation teams.Dealing with a massive SKU count across a wide variety of price and brand positions.Range management & building for all accounts – developing profitable & cohesive rangesCommunicate the strategic goals of company principles across the business and ensure effective product development from concept through to finished product for hand over to client.Develop sales and marketing strategies unique to each project across a vast number a differentiated SKU count.Balance a strategic mix of wholesale and vertical solutions on a project by project basisBuild and manage timelines across all departments, clients, suppliers and vendors for final product delivery in full and on time.Digital and Social Media marketing concept packages to maximise each projects relevance to significantly different target demographic and consumer bases.Identify new business development opportunities in the market place including international.Financial analysis of business channels for a profitable outcome for all stakeholders.Meeting (aiming to exceed) sales and budget targets.Managing the clearance product in the business.

• Responsible for all G-Star mono-brand stores (franchise model) in Australia/NZ and steering negotiations with potential franchise partners.• Part of the Global Product Planning Committee that meets 8 times a year in Amsterdam (HO) with senior designers. Provide commercial feedback on range development and direction. • Development in conjunction with global marketing team, of all marketing plans for the Australian/NZ market. This includes the development of social media content and tactical messages for Australia/NZ market.• Product training for all staff with emphasis on denim knowledge and brand message.• National Key Account Manager, servicing largest multi-brand accounts and department stores (Myer).• Buying for mono-brand stores within the Australian/NZ market.• Extensive international travel and exposure to markets throughout Asia-Pac and Europe.Accomplishments• Part of a team that helped to develop local G-Star franchised store numbers from 8 to 25 in 5 years, despite large retail sector downturn due to GFC• 16 of the top 20 mono brand stores globally (350 plus) are Australian.• Responsible for 65% of the wholesale value of Australian/NZ market for G-Star.• Assisting with the negotiating on new retail concepts and formats for franchise partners.

• Efficiently managed large amounts of inbound calls in a timely manner• Followed communication “scripts” as required. • Identified customers’ needs, clarified information, and provided solutions and/or alternatives• Seize opportunities to upsell products • Built sustainable relationships and engaged customers by taking the extra mile• Kept records of all conversations in the call centre database in a comprehensible way• Frequently attended educational seminars to improve knowledge and performance level• Met a strict list of personal KPI’s • Committed team player for group-based KPI’s• Strong phone and verbal communication skills along with active listening• Familiarity with CRM systems and practices• Customer focus and adaptability to different personality types• Ability to multi-task, set priorities and manage time effectively

• Driving sales and growth of the brand, which at that stage was relatively unknown in the local market. Negotiated ranging within David Jones (multi-door department store) and Glue Store (major multi-brand chain)• Managed a team of 5 sales representatives, 2 marketing support personel and 3 sales support staff. Fostered an environment that was positive and team orientated.• Management of all local agents.• Product selection from global product inventory to build local offer.• Range presentation to key national accounts (David Jones & Glue).• New account development.• Develop key reports for KPI measurements.• Weekly Direct Orders and quarterly Indent order management.• Responsible for forecasting necessary stock levels in local warehouse to meet fill-in orders.• Dealing with company principle.Accomplishments• Successfully grew distribution from a small base of independent multi-brand stores to include major department store chain and largest multi-brand chain.• Restructured inventory holdings to allow refill (direct order) business on a weekly basis for all accounts, resulting in immediate and ongoing growth