- developed comprehensive branding & marketing strategy, aligning with global business goals- spearheaded planning and coordination for international events, incl. the world’s biggest maritime exhibition, and partner webinars- led planning and successful execution of a website relaunch to enhance user experience and brand visibility incl. Preparation for extranet launch (Drupal, Umbraco, SharePoint)- managed and delivered four concurrent marketing projects over 6 months, maintaining quality and timeline adherence (Notion, Microsoft Teams)- oversaw budget management for marketing initiatives, successfully administering $1 million budget- created and launched multi-channel marketing campaigns, increasing brand awareness and engagement (Canva, PhotoShop, LinkedIn, Drupal)- led and mentored a cross-functional team of three, fostering collaboration and growth- collaborated with senior stakeholders, including business unit directors and executives

I provide strategic advisory support in marketing, branding, and go-to-market strategy for an innovative stealth startup. My focus includes developing brand positioning, crafting marketing strategies, and guiding the company through key stages of product launch and market entry. By leveraging my experience, I help the startup build a strong market presence and drive growth in its early stages.Loads more to come!

- developed and implemented a rebrand, incl. new colours, fonts, and tone of voice- launched various website pages and dedicated landing pages (WordPress & Hubspot)- created a direct mail campaign for digital SMEs in the UK with cold leads- generated email campaigns for re-engagement, news, events, and content spread- content creation for website, newsletters, sales communication, and presentation decks- managed social media channels incl. content, and design creation (Hubspot & LinkedIn)- (re)designed marketing collateral for different channels and areas (e.g. one-pagers, brand decks, sales decks, and product decks) (Canva & PowerPoint)- event planning for the launch of a new product and networking for SMEs

- launched and relaunched 6 websites, incl. online shops in DACH area- decreased sale-drop-offs via UX and UI analysis through Google Analytics and Hotjar across 6 brands as CMS Expert (Shopware, WebEdition)- led CRM implementation (Sendinblue, Klaviyo) in collaboration with external agency- implemented and monitored Project Management Methods and Frameworks (Kanban Boards, Agile, Scrum)- delegated all third-party agencies and inhouse Person of Contact regarding Development, SEM, SEO, Design, and Affiliate Marketing- delivered go-to-market strategies for (new) online products and overall Digital Marketing Expert for various campaigns- served as Privacy Policy Manager, incl. Cookie Controller (Usercentrics) across 6 brand online shops and 2 main company websites- conjoined Marketing and Brand Management Teams for better communication and collaboration____- Website Management (Shopware, WebEdition)- Website Optimisation (UX)- Website Analysis (Google Analytics, Hotjar)- KPI Analysis (GA, GAds FB, Amazon, Shopware)- Project Management (agile with Scrum elements)- Brands: BodyMedica, EyeMedica, GreenDoc, Naturbell, SOS, Zirkulin- Head of all things fun

- Social Media organic (Facebook & Instagram)- Social Media paid (Facebook)- Content Creation (Social Media, Website, PR)- Website Management (Wordpress, Magento)- Website Optimisation (UX, SEO)

- served as CMS Expert (Contentful), incl. QA and brief writing for designers and developers- researched and created Content in German for newsletter (CRM) and blog articles (SEO), therefore boosting time spent on website by 16%- analysed UX and UI (Google Analytics, Fullstory, User Interviews) in collaboration with dedicated UX team - developed and implemented new Tone of Voice, incl. company-wide roll-out across all German departments____- Social Media organic (Facebook)- Content Creation (Social Media, Website, Newsletter)- Content Translations (English, German)- Website Analysis (Google Analytics, Fullstory)- Website Management (Contentful)- Website Optimisation (UX, SEO)- Project Management (Scrum)- Chief of having a good time

- rebranded and relaunched website following SEO best practices in partnership with in-house agile team increasing website traffic by 78% and decreasing bounce rate by 29% - established blog and product-specific pages for long-form SEO Content Creation- enhanced customer base with Social Media paid and organic posts- distributed PR pieces via newsletters, newspapers, online platforms, and third-party agencies after researching and producing content____- Social Media organic (Facebook & Instagram)- Social Media paid (Facebook)- Content Creation (Social Media, Website, PR)- Website Management (Wordpress, Magento)- Website Optimisation (UX, SEO)- Project Management (Scrum)- Head of Boozy Team Breakfast

- launched and managed online shop (Magento), incl. Customer Service via phone and emails in corporation with agency - introduced Blog and Newsletter options for Content Creation and shaped strong customer base - building community and keeping followers up-to-date on brand and person Guido Maria Kretschmer via Social Media posts on Facebook and Instagram - executed Events for Berlin Fashion Week, sales, and product launches, incl. corporations with Wrigley's Chewing Gum, Rimowa, Christ, and LR- other tasks: Celebrity Fittings, Fan Mailing, and preparing Accounting___- Social Media organic (Facebook)- Content Creation (Social Media, Website, Newsletter)- Website Management (Magento)- Shop Management (Magento, ERP, Logistics)- Customer Service- Event Planner (Mercedes Benz Fashion Week Berlin, div. Fashion Shows, Sales)- Fashion Fitting for Customers & Celebrities- Team Lead of Fun

- Social Media organic (Facebook)- Content Creation (Social Media)- Event Planning Assistant (Mercedes Benz Fashion Week Berlin, div. Fashion Shows, Sales)- Fashion Fitting for Customers & Celebrities- Assistant Manager of Fun