Over 15 years' experience working at top public relations firms celebrated for developing, managing and/or reinventing the images of the biggest names in entertainment, sports, corporate brands and events. Lead strategic planning and management of publicity campaigns, incorporating traditional, online and social media, for high-profile clients in television, film, music and sports. Worked to increase clients’ visibility by creating and pitching story angles to key domestic/international editors and booking agents. Control and maintain client image through carefully cultivated press, editorial, brand and fashion-industry relationships. Coordinate and monitor interviews, photo sessions, and television appearances. Help negotiate endorsement deals on behalf of clients and oversee publicity campaign execution.