Lead and implement Oceania marketing strategy and activities;Build structural alignment with global brand, messaging house and business strategy; Initiate, create and execute local marketing campaigns across omni-channel;Manage paid media and social media to support local campaign strategies;Oversee events strategy and Australia & New Zealand marketing budget management;Tracking marketing ROI and strategic growth outcomes;Initiate buy-in for Martech exploration projects and working with Global and local teams for implementations;Volunteering in corporate social community activities to drive inclusion and collaboration;Foster a positive and health team culture and mentor team members.- Microsoft Dynamics 365 CRM business tools & Office 365 cloud apps- Oracle Eloqua & Adobe Creative Cloud - Confluence collaboration projects management- Tableau BI

Design, build and deliver personalised customer communications/experiences within channels and across platforms.Multi-channel, multi-device and multi-step communication design via Adobe Experience Platform.Drive continuous improvement in efficiency and effectiveness through the Channel Personalisation team, tools and processes.- Adobe Experience Manager - Tableau- Jira

Responsible for creating, driving and executing marketing plans to support the Environmental, manufacturing and process commercial teams and ensure the required revenue and business growth objectives are achieved.Develop and implement innovative annual marketing plans to drive corporate growth initiatives and expand market reach and increase market share for both self manufactured and supplier partner products.Manage marketing budget to deliver outcomes within the budget.- Salesforce segmentation- Targeted campaign design & implementation- Microsoft Power BI marketing KPI tracking- Media planning & purchases- Content creation- Change Management- HSR/OHS Training

- Work with both traditional & digital marketing team across press release, print and DM to translate products and campaigns successfully into digital, product catalogue creation;- Coordinate workshops/seminars/show event/ industrial exhibition;- Company Websites design projects;- Created content for both web and email campaigns, plus managed email dispatch, follow-up and reporting, web content updates and management;- Managed both paid and natural search campaigns from start to finish, from identifying initial key words through to post campaign analysis and amendments, SEO, Google Adwords, webmaster...;- Set up and manage social media initiatives for both customer recognition and an internal comms perspective (Google+, LinkedIn, YouTube channel setup and management);- Producing promotion PowerPoints, online/offline marketing materials;- In charge of marketing budget and giveaways production;- Establish and managing marketing contacts with mass media and overseas vendors;- Managed a diverse range of stakeholder relationships;- CRM and channel management;- Run leads generation/capture programs;- Marketing Automation (ZOHO Cloud Marketing Apps)Key achievements:- Initiate marketing plans for new company strategies;- Brand building focus, expanding marketing channels;- Launch new company website;- Restructure product range and produce new company brochure for sales and marketing purposes;- Adobe Photoshop Lv1 & Lv2 Certified;- Create company promotion materials;- New CRM principle to adapt to company practice;- Generate online sales leads;- Digital marketing and marketing automation;

Application support 10 major local hospitals and health services organizations, e.g. Royal Adelaide Hospital, Flinders Medical Centre, Queen Elizabeth Hospital, Modbury Hospital, SA Ambulance Services, etc.Key achievements:- National Certificate IV in Customer Service;- Initiate workplace project – MindTouch™ - WIKI knowledge base maintenance;

Application support to Westpac internal employees and external dealerships.

Cobham [previously named "National Jet"] is the leading provider of contracted aerial passenger and freight services to large civil and government organisations in Australasia.- Project schedule/workflow planning with project manager and Information System manager – meetings and phase updates;- Collect and consolidate data internally for mobile service migration from Optus to Telstra;- Liaison externally with Telstra to settle migration groups and action dates;- Internal communication with Base GMs to nominate base contacts and carry out local distribution of migration packages;- Phone every users come down to service migration to ensure they are fully aware of the procedures and service due time;- Prepare final diagram and spreadsheets for Telstra and conduct project feedbacks for Cobham;Key achievements:- Successful project outcomes working with a deadline set up for each phase;- Seamless collaboration with a wide range of staff throughout the company as well as external partners;- Strong documentation skills and process planning;

- Propose brand building campaigns and initiate promotion events; - Organize and accomplish promotion activities; - Manage existing partnership and public relationship; - Identify potential customers and review performance indicators biannually; - Maintain and extend external stakeholders’ database (‘resources pool’); - Produce and deliver company promotion presentations and digital e-newsletter; - Assist customer service enquiries and furnish media coverage on held events; - Ensure the student intake (sales) target;Key achievements: - Successfully held national recognized brand promotion campaigns, i.e. ACCA Job Hunting Competition and ACCA Career Day Forum which have been attracting more than 30,000 participants (potential customers) each year in the responsible regions; - Built up close business partnerships with BIG 4 accounting firms, HR agents (e.g. Manpower), and vocational training/e-learning providers (e.g. Kaplan), as well as academy institutions (e.g. Cambridge) and British Council to be sufficiently acted as our campaign sponsors; - Conducted over 35 promotion presentations to over 2,000 professionals and university students within a year term; - Set up potential customer and business relationship database via CRM system and data extend to the number of 16,000 items; - New business development to the area of financial English certificate and brought over 100 new business intakes for the first year through cooperation with British Council and selected training providers; - Achieved sales target and exceed 20% increase each year;

Marketing Manager (dual role) - International exhibition coordination; - Daily marketing correspondences with German Headquarter; - Technical manual translations for local sales engineers; - Products catalogue updates and translation; - Sales performance analysis;Process Engineer - Product consulting and quote generation; - Project engineering;Key achievements: - Coordinated the booking, transportation and booth assembly as an exhibitor of the world-class automation exhibition held in Beijing and as company representative to introduce products and services with German colleagues; - Archived product catalogue, promotion materials inventory and established systematical management database; - Analyzed the yearly sales report to suggest marketing and branding strategies and gave domestic market trend presentation in annual sales meeting; - Modified the company’s regional website, enabled it to be in accordance with company’s global website; - Provided presale technical support to clients including valve sizing calculation (software manipulation) and quotation conversion;