Gina F. Email & Phone Number

Responsible for implementing a coordinated program to maximize field marketing and sales efforts of company products for commercial distribution accounts. Accountable for achieving sales goals and increasing market share through aligned commercial channels of distribution within the designated territory. Plan and implement programs for expanded penetration of targeted distribution channels, distribution customers, and aggressive field promotions. Accountable for assuring both sales and profit goals are attained for all accounts with headquarters in the region.

Oak Creek, Wi

Primary liaison between The Master Lock Company and assigned distributor and end user accounts. The role’s objective is to grow sales volume and profitability by managing distributor and end user relationships including key commercial accounts. This is achieved by developing customer specific sales plans, identifying growth opportunities and tracking sales performance using data analytics, tracking competitive activity within the channel, and collaborating with marketing to plan and optimize the tools needed to win business. Responsibilities also include lead generation, promotion and programming communications, new product launches, and working with cross functional teams to effectively service accounts - including the Demand Planning team for product forecasts.

Direct the sale and distribution of technology maintenance and professional service contracts from proposal to order entry and service delivery, streamlining processes and systems whenever possible. Responsible for providing realistic forecasts, operational metrics reports, and sales leadership on customer calls and visits. Develop and implement sales programs to drive incremental revenue, and manage a team through motivation, counseling, and training. Also responsible for contract compliance related to software licensing, change orders, billing and collections.

Responsible for driving the sale of Radiology Information Systems and Picture Archiving Communication Systems software and hardware solution modules, components and maintenance contracts to an existing installed base. Also responsible for order and asset management.

Responsible for the growth and operations of the multi-vendor business for two territories. Provided direct customer leadership and indirect management of the field service engineers and service sales representatives to ensure revenue growth, cost containment, and customer satisfaction.

Managed the proposal process from receipt of bid to delivery of the final product. Coordinated cross-functional teams to support the bid process - consulted with legal to ensure compliance and partnered with product engineering and sales to develop and deliver high quality bids in support of the organization's most high-profile pursuits.· Created and successfully implemented a sales proposal process for America’s Diagnostic Imaging business.· Established key metrics and created a tracking system to measure progress and results.· Improved cycle time by 40% by completing a LEAN project that identified unnecessary process steps.· Led cross-functional/cross-business workouts to address issues and share best practices.· Completed Situational Leadership and Sales Negotiations courses.

Sold high volume products for assigned territory and provided sales support to the radiology, cardiology and healthcare service account managers. Facilitated team meetings, managed phone coverage plans, trained new hires, and produced weekly and monthly reports on call campaign lead generation and sales results.

Led a team of field service engineers in service delivery; prepared monthly service delivery reports and presented results at the monthly business review; facilitated training with the field teams, reviewed performance and addressed performance issues; conducted ISO audits nationally; led territory level projects and co-led Zone and National level projects.

Bachelors, Business Administration And Marketing

Education record