Accomplished Director and Business Owner with a proven track record in Medicare marketing, healthcare, and community development. Currently leading impactful marketing initiatives at CVS Health-Aetna, specializing in aligning creative strategies with business goals to optimize consumer engagement and operational efficiency. With a career spanning pivotal roles at CVS Health-Aetna and United Healthcare, I have successfully led marketing efforts, exceeded enrollment targets, and fostered collaboration across clinical, operational, and sales teams. As the Owner of Home Helpers of Southern Massachusetts, I pioneered business growth, established strategic partnerships, and founded a thriving healthcare networking group. My expertise includes crafting strategic marketing plans, executing impactful advertising campaigns, and developing community outreach programs that elevate brand visibility and client engagement. Passionate about leveraging insights to drive scalable growth and deliver exceptional client outcomes.
Listed skills include Key Account Development, Categorization, Business Development, Product Management, and 45 others.