GreenUtica leads the preservation and beautification of Utica's parks and natural environment.

Kristin's Fund was created to honor the legacy of my sister, Kristin Palumbo Longo. Our mission is to serve as a catalyst for community collaboration and to fund programs and organizations that focus on domestic violence awareness, prevention and education.Since we are a volunteer organization, my role is all encompassing. I manage marketing, public relations, brand development, digital marketing, fund development, event planning and management, volunteer management and advertising. In the three years since our inception, we have raised $300,000 to promote domestic violence awareness and to support programs that focus on domestic violence prevention.

As marketing and sponsor relations manager, I developed and executed ongoing strategic PR and marketing efforts to reflect the Boilermaker brand. I managed sponsor relations and events, generated publicity and managed all marketing efforts.

My experience at Partech includes branding, managing both an in-house marketing team and outside agencies, managing corporate events, generating publicity for all product and service lines and leading the development of all marketing and communications tools.

Communicated the organization's mission utilizing multiple mediums and events. Managed all fund development events and activities. Developed publication and design standards and managed all marketing communication materials. Generated publicity.

Directed strategic marketing and PR initiatives for clients in healthcare, telecommunications, non-profit sports and other industries. Project managed client accounts. Projects included direct mail, advertising, website development, video development, collateral and corporate identity development.

Created and executed integrated marketing plans. Produced sales collateral, direct mail campaigns, PR campaigns, case studies, video, advertising and telemarketing campaigns to support international sales team and the brand. Wrote and edited copy for collateral, newsletters, press materials, case studies and website. Managed corporate events including trade shows and sales meetings.