Gina Pacelli Email & Phone Number

Northeast Region

•General Motors Contractor •Similar to my roles at Aquent and CDK with added responsibilities. •Acquired nine focus accounts. Facilitate Go-To-Market activities with my focus dealerships. Advise my focus dealers on how to perform better digitally to achieve metrics determined by General Motors.•Partner with GM leadership in the Northeast to facilitate social media contests and product launches for Buick and GMC vehicles.

Northeast Region

Northeast Region

•General Motors Contractor •Territories included DC, Delaware, Maryland, New England, New York, New Jersey, Ohio, Pennsylvania, Virginia, and West Virginia.•Client base expanded to 45+ General Motors clients and 350+ Buick GMC dealerships.

Northeast Region

•General Motors Contractor •Served as a Digital Advisor to a regional group of General Motors stores by analyzing Digital Marketing processes and policies. Coached/trained management on the benefits of leveraging their OEM Digital Marketing Program.•Acted as a digital marketing strategy consultant to Dealer Principals, top management at dealerships, GM Regional Directors and Area Managers to support dealer engagement in the GM Digital Platform.•Reviewed, critiqued, and discussed dealer websites, associated traffic, Internet and website trends, and material announcements that impacted dealerships.•Developed action plans for the dealerships and tracked progress.•Analyzed dealerships' digital marketing processes, educated leadership on performance drivers, and formulated action plans to improve performance. Provided feedback and recommendations relative to product performance. •Presented to 75+ people at GM conferences, and presented at the Boston International Auto Show. •Presented and trained GM clients (20-50 attendees per each four-hour workshop). •Provided hands-on, in-dealership training on the back-end tool of the dealership’s website. •Presented and trained GM clients (20-50 attendees per each four-hour workshop). •Provided hands-on, in-dealership training on the back-end tool of the dealership’s website. •Attended weekly webinars to stay up-to-date on best practices and systems.•Territories included New England, New York, and New Jersey.•Serviced nine General Motors clients and 100+ Buick GMC dealerships, which increased over time.•Conducted Go-To-Market presentations and helped clients implement successful GTM strategies.

Deerfield Beach, Florida, United States

In 2011, I was asked to become the vice chair of the 50-member YATC Advisory Board. I was tasked with coordinating the efforts of community volunteers, who helped staff in accomplishing YATC's mission. As chair of the advisory board since 2013, I oversaw five sub-committees and their pursuits to enhance YATC. At the same time, I was asked to join the YATC Board of Directors.

Deerfield Beach, Florida, United States

•Managed content for World Omni’s consumer and business websites, which included copy writing, editing, reviewing creative, monitoring and updating information, planning and developing marketing strategies, UAT testing, and obtaining approvals.•Optimized SETF.com for SEO. Conducted and implemented an analysis on keywords, meta titles, meta descriptions, URL structure and link building. •Produced analytic reports and tracked analytics via Adobe Marketing Cloud/Omniture and Google Analytics. •Optimized SETF's mobile website, which included writing test cases for UAT testing of SiteCore, testing of the mobile website and managing content. Key Marketing player in the launch of the website.•Served as a point-of-contact for CenterOne, which included development and execution of marketing strategies, project management, building solid relationships, and web content management for client sites. •Served as a point-of-contact for World Omni: Managed and executed marketing requests/projects. •Developed and implemented a public relations strategy for SET Finance. Wrote press releases. Acted as a liaison between Corp Comm, Marketing, senior management and Legal. •Secured social media handles (e.g. Facebook, Twitter, etc.) and monitored alerts through Radian6.•Wrote, edited and reviewed marketing collateral, including newsletters, ads, and direct mail. •Wrote, edited, reviewed and executed email communications for company-wide and dealer distribution. •Assisted with events as needed.Prior positions:•Today’s News: compiled email, managed clipping bureaus, and posted articles on our intranet.•Wrote organizational announcements, vice president press releases, and media alerts.•Edited, wrote, and distributed company-wide emails.

Los Angeles, California, United States

•Established selling agreements between TCW Galileo Funds and broker firms.•Researched and compiled data in response to monthly and quarterly consultant questionnaires.•Communicated changes for the TCW Galileo Funds to our intermediaries and attended sales conferences.Prior positions:•Edited TCW’s marketing literature and conference materials.•Facilitated the logistics for conferences, road shows and fund exhibitor participation.•Generated reports to examine the accuracy of information on third-party websites.•Coordinated internal and external distribution of marketing collateral and direct mailings.•Managed contractors and interns within the department.

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Certificate, Marketing Management And Digital Strategy

Marketing Principles And Practices - Spring 2003

Bachelor Of Arts, Major: Psychology Minor: Sociology

Activities and Societies: Study Abroad Program in Florence, Italy

Writing And Photography Courses - 2000 - 2001