Gina Saenz Email & Phone Number

Chicago, IL, US

Austin, Texas, US

• ✰ 2024 ORACLE CLOUDWORLD - GLOBAL INDUSTRY LAB STRATEGY LEAD ✰ ORACLE TV 'UNLOCKING ENERGY FOR EVERYONE' - | 12K+ LINKEDIN LIVE VIEWS ✰ PANELIST 'TRANFORMATIVE BRAND EXPERIENCES - TECHNOLOGY'S IMPACT ON MARKETING'.
• Artificial Intelligence
• Machine Learning
• Robotics
• Augmented Reality
• Autonomous Drones

Buffalo Grove, Illinois, US

• Designated as a Vice Chair for The Goldie Initiative 2021 Goldie Gala Event - dedicated to redefining the commercial real estate industry by elevating and advancing the careers of women with high potential.
• Increased awareness of The Goldie Initiative, via social media and email outreach campaigns, to educate prospects on the benefits of supporting the mission and to solicit fundraising support to provide Goldie Scholars.
• Partnered with Assistant Vice Chair to proactively engage potential sponsors and establish plans for securing sponsorship investment commitments.

Oak Brook, Illinois, US

• ✰ 2021 GOLDIE INITIATIVE VICE CHAIR | NAIOP MARKETING DIRECTORS LEADERSHIP TEAM ✰
• Led marketing strategy, communications, events, and creative design initiatives for multi-billion dollar industrial real estate firm. Managed, mentored, and coached Marketing team.
• Established robust Thought Leadership program—generating 50+ targeted placements within national/local media publications—reinforcing leadership, expertise, and growth initiatives.
• Strengthened ESG Framework and Green Bond Issuance launch—increasing website traffic, thought leadership opportunities, and sustainability commitment among key stakeholders.
• Created first-ever Sizzle Reel, Recruitment video, and numerous property videos—generating 10K+ views, increased brand awareness, and engagement.

Strategic marketing firm partnering with small businesses to improve brand positioning, enhance customer relationships, and implement revenue generating programs to drive growth and prominence in their respective industries. CONSULTANT INQUIRIES:✉ info@altrugo.com➤ https://Altrugo.com➤ @AltrugoInc

Doraville, GA, US

• ✰ CHAMPION'S CLUB SALES ACHIEVEMENT RECOGNITION AWARD ✰
• Led online strategy driving incremental Serta mattress sales gains for Sam’s Club wholesale online retailer website (SamsClub.com)—achieving tens of millions in revenue and double-digit sales growth.
• Partnered with cross-functional teams to develop exclusive online assortments to further expand product portfolio and reinforce brand prominence within the industry.
• Managed online marketing and advertising plans to drive key events in-club, online and within mobile—continually optimized spend to ensure highest return on investment.

Chicago, US

• Entrepreneurial Ownership: Strategic Project Consulting and Management for Sagient Technologies, Inc. (2009 - 2015) - a technology firm specializing in enterprise security solutions, network forensics, and anonymous.
• Managed integrated marketing strategy and fundraising efforts to increase awareness of anti-bullying technology aimed at helping to prevent bullying, suicide, and school attacks.
• Directed digital and social media marketing strategy, pay-per-click advertising, and search optimization for global Biotechnology firm and its OTC retail consumer product lines, increasing social media following and.

Chicago, IL, US

• ✰ MATTRESS/FURNITURE INTEGRATED MARKETING & MEMBER ENGAGEMENT AWARD ✰
• Promoted to lead Mattress and Big Ticket strategy and planning for all traditional and digital retail marketing initiatives. Managed and mentored Marketing Manager, Marketing Coordinator and shared Analyst.
• Managed multi-million integrated marketing budget, led media strategy, and provided comprehensive analysis across targeted marketing channels including: TV, Radio, Outdoor, Newspaper, Direct Mail, FSI, Digital, and.
• Launched hyper-local integrated marketing plan for Sears new Furniture rollout, increasing in-store (+150%) and online (+50%) furniture sales, through interactive digital e-catalog, dynamic digital and mobile.
• Led activation and analysis for Mattress/Big Ticket customer loyalty programs, by leveraging past purchasing behaviors and key life stage events to implement personalized campaigns across all shopping channels, driving.
• Mentored and coached marketing planning team by reinforcing core values, striving towards excellence, and rewarding outstanding results.

Chicago, IL, US

• Promoted to lead strategic planning and activation of Digital Marketing integrated retail initiatives for Footwear & Home divisions. Managed and mentored Marketing Manager, Marketing Coordinator and shared Analyst.
• Directed development of Sears Footwear custom online videos and shoppable lookbooks to appeal to consumer fashion trends, drive purchase consideration, and incremental sales gains amongst key target segments.
• Led activation and analysis for Sears/Kmart Home and Footwear customer loyalty programs increasing member acquisition, average basket size, and shopping frequency--resulting in multi-million dollar incremental revenue.

Chicago, IL, US

• Led digital marketing strategy for Footwear division, totaling $1.2 billion in revenue.
• Directed social media strategy resulting in +87% Sears Fashion Facebook fan growth, +826% Kmart Twitter follower growth--driving increased community engagement and brand loyalty.
• Managed development of innovative online videos and interactive lookbooks to drive purchase consideration and consumer engagement against key target segments—driving 125K+ video views (+105% YOY) and thousands of.
• Launched successful Conde Nast Sears Fall Fashion media campaign—generating thousands of orders and $300K-plus sales gain.
• Partnered with Running with Heels to develop interactive mobile iPad application and complementary online e-Catalog resulting increased product awareness and incremental sales gains.

Indianapolis, Indiana, US

• ✰ WELLPOINT IMPACT AWARD FOR LEADERSHIP & IMPLEMENTATION ✰
• Led integrated marketing strategy totaling $2 billion in revenue. Developed proven multi-channel communication plans and innovative marketing solutions to grow profitable membership. Managed and mentored Marketing.
• Boosted individual member base to 62,000 through edgy online creative implementation within social networking and portal sites.
• Grew small group membership by thousands and strengthened market partnerships, through multilingual cross-media campaign.
• Pioneered development of innovative health and wellness interactive employer toolkit—increasing productivity and efficiency.
• Spearheaded cost reduction initiatives—eliminating nearly 40% of print collateral inventory—a cost savings of $135K annually. Focus on standardization, simplification, and increased efficiency.

• Entrepreneurial Ownership: Innovative proprietary company focused on business-to-consumer online retail sales within the gifts and aftermarket automotive marketplaces. (GiftsinBulk.com, XclusiveCar.com)
• Successfully launched and maintained unique e-commerce brands, including website design and implementation, brand and consumer messaging.
• Developed and managed media planning and budgeting, competitive positioning, and cross-channel advertising initiatives.FOCUSED EXPERTISE:
• Financial: Business Development, Risk Tolerance, Contract Negotiation, Wholesale Partnerships
• Design: Website Design, User Experience, eCommerce Shopping Solutions,
• Analytics: Path to Purchase, ROI Analysis, Sales Optimization & Conversion, A/B Testing

Chicago, IL, US

• ✰ TRIBUNE INTERACTIVE REWARDS & RECOGNITION FOR CLIENT SERVICE & RESULTS ✰
• Promoted to direct development of analytics and creative advertising solutions (display, rich media, video, mobile, blogs, and podcasts), generating $14 million in revenue.
• Managed qualitative and quantitative research, competitive analysis and custom reporting. Negotiated contracts and renewals. Supervised and mentored online marketing analyst.
• Aggregated and synthesized internal and external research, economic analysis, industry trends to provide executive leadership strategic recommendations in support of product development, market penetrations, and.

Chicago, IL, US

• Leveraged primary and secondary research to develop compelling cross-media sales and marketing presentations.
• Trained internal and external clients to improve product and industry knowledge.
• Negotiated vendor partnerships. Supervised and coached intern.

Chicago, Illinois, US

• Promoted to Account Supervisor to lead marketing account team in developing revenue platforms for National, Entertainment, and Recruitment categories.
• Achieved $12 million-plus incremental revenue gain by implementing successful advertising plans.
• Partnered with sales teams to create integrated cross-media solutions and value added promotions to drive revenue growth. Developed strategic and focused campaigns aimed at driving incremental revenue and circulation..

• Exclusive account ownership of Burger King agency account, charged with developing and presenting Burger King field marketing plans across 22 markets and 7 states within Central region.
• Partnered with media planning team to implement targeted advertising strategies to drive increased brand promotion within TV, radio, newspapers, direct mail, and online.
• Consulted local market franchisee groups on media allocation strategies based on budget requirements, leading to successful results.

• Primary agency responsibility for key accounts, including Fannie May Candies, Big Apple Bagels, Werther's Original, Zurich, and Enesco.
• Managed creative development, production, and media schedules; provided direction of retail, consumer packaged goods and QSR marketing efforts.
• Increased database of Enesco Precious Moments’ figurine customers by 2,500 through targeted in-store retail promotion.
• Assisted in photo shoots, point-of-sale press checks, and managed creative talent for Fannie May Candies’ radio commercials.