Gina Sanchez Email and Phone Number

Marketing leader for the U.S. Internal Audit practice, responsible for developing the eminence strategy and driving growth. Uses data to elevate the performance of marketing campaigns and innovate. Experienced in the areas of content development, event and conference management, digital and social media strategy, and advertising. Dedicated mentor and community volunteer.

Had leadership responsibility for the development and execution of marketing programs aligned to the strategic priorities within four primary markets in the Midwest region. Contributed innovative ideas to a national marketing plan, and strategized with regional leadership on approaches to maximize ROI in the region. Provided strategic marketing insight to account marketers and lead relationship partners to improve the win-rate and uncover new opportunities within the accounts. Accomplishments- Contributed to 165% increase in Midwest client attendance in proprietary corporate governance series- Collaborated on the development of an innovative Midwest CXO whitespace analysis report- Led the coordination of a skill-based, two-day community service marketing workshop impacting 15 local non-profits and delivered a presentation on contact management best practices- Project managed a virtual team through 800 hours of AERS targeting and market research projects- Delivered presentations to Deloitte senior managers and managers on Marketing best practices/tools- Coached and managed a marketing specialist to achieve a promotion within 18 months of employment - Professional development leader on Deloitte’s Midwest Management Advisory Council- Led the creation and recurring update of an on-boarding toolkit for new marketing team members

Led event management for programs ranging from local, proprietary roundtables to national trade show sponsorships and exhibitions. Responsible for contact management and identifying targeted contacts for specific marketing programs. Coordinated and wrote internal communications, including a monthly report of all upcoming eminence activities for the region's functions, ROI tracking, internal calendars, newsletters, and printed marketing materials. Accomplishments- Designed the first internal Midwest eminence report template which became the standard for others- Account marketer for a strategic client turned audit client through a cross-functional team effort- Audit proposal support during a high demand period following the deconstruction of Arthur Andersen- Promotion from marketing coordinator to marketing associate after 18 months in the role