Ginger Mcdaniel Email & Phone Number

Gainesville, Georgia, United States

Gainesville, Georgia, United States

Driven Data Analytics Specialist with over 20 years continued career progression within the Fuel/Energy , Consumer Products, and Communications industries. Extensive process and system integration development along with P&L and Gap analysis, sales forecasting, marketing strategy planning and budgeting tools implementation and management. Strong data mining and analysis experience resulting in successfully identifying opportunities for improvements in business processes and data quality. Experienced Team Leader with human capital management expertise. Internal and external systems and sales training development and execution including succession planning models.Areas of Expertise:• Development, implementation and management of processes, systems and integrations including UX/UI application development• Working with off-shore and on-shore teams to develop SaaS applications• Development, implementation, and management of complex sales and financial tracking and analysis reporting• Database data Quality Assurance process development and documentation• Examine and validate large, complex data from primary and secondary sources to verify data quality• Evaluate system performance and design for data integrity and data flow progression accuracy• Collaborate with database developers and product owners to report on identified data quality and flow issues• MS SQL Server & PostgreSQL query development used to identify data exceptions and provide analytical insights on system data• Develop database schema and table mapping

Gainesville, Georgia

• Utilize operational experience to identify opportunities for process improvement and change management resulting in increased efficiencies in internal business processes• Development, implementation and management of processes, systems and integrations particularly improving customer experience in onboarding with the organization• Development, implementation, and management of UX/UI application for Business Process Management (BPM) workflows and case management• Project management and direct development, implementation and management of processes, systems and reporting structures for Sales, Finance, and Risk Management• Critically evaluate processes for optimization and documentation of policies and procedures• Ground up development and leadership of teams responsible for Sales/Marketing Development and Financial Analytics leveraging extensive processes improvement and analytics expertise• Development of sales compensation tracking processes, reporting and compensation ROI analysis along with annual budget and forecast models, tools, and reporting• Manage various complex data sets to include multiple ERP systems, CRM, and ad hoc data sets to drive standardized data migration, analysis and reporting using SQL, VBA, Power BI and Excel knowledge• Conduct extensive data mining and analysis for ERP transactional data audits and data reporting improvements• Interacts with other key administrative functions including Information Technology, Project Management Office, Human Resources, as well as Front, Middle and Back Office areas as necessary to execute key assignments

Suwanee, Ga

• Managed Atlanta Sales office daily business operations • Developed and implemented corporate forecasting model incorporating revenue and unit volume in comparison to historical and seasonality indices with multiple hierarchy roll-up summaries• Generated post event efficiency investment analysis report to reflect incremental volume, spend rate per case in relation to baseline volume, and seasonality indices for assessing overall ROI• Retail Link and ACNielsen Reporting – Create specialized reports providing customer specific data• Ensured stateside and FOB pricing with Puerto Rico distributors to align with contractual commitments• Deduction Management – Reduced $1.5+ Million total deduction balance to less than .05% of total sales and maintain over 60-day balance at less than 5% of total deductions• Managed trade spend within $3,000,000+ budget for coordination of all promotional event participation, including trade shows along with maintaining CGPS system information for forecasting• Created automated Aging Trial Balance report to identify and track deduction basis, proactively identifying pricing and supply chain issues and system data integrity relative to product specs and pricing• Primary point of contact between National Account Manager responsible for BJ’s Wholesale Club and Puerto Rico Distributors, as well as worked with the Sam’s Club and Costco teams• Provided training, technical and analytical support to Emerging Channels team

Norcross, Ga

• Managed the state of Georgia and National Accounts.• Partnered with equipment sales representatives to propose integrated voice and data solutions.• Increased pipeline activity by 65% and revenue generated by integrated services by over 80%.• Worked with internal and external departments for coordination and implementation of voice and data network services and equipment.• Development of forecasting, revenue and compensation tracking reports.• Developed marketing strategies and prospecting model for qualified sales opportunities.

Areas of responsibility include East Coast Region from South Carolina to South Georgia and National Accounts. Developed and implemented training program for new hire sales representatives.Sales Analysis Created reporting tool to calculate, validate and track compensation plans for sales team. Developed forecasting reports to integrate with CAS selling software improving forecasting accuracy within 5-10%. Developed business needs assessment model for corporate sales presentations.Outside Sales Maintained existing account base of 1,500+ customers providing consultative analysis of communication and networking business needs. Consistently exceeded quarterly and annual quotas by 125%-130% to attain Champion Club status. Maintained $3,500,000 sales pipeline. Responsible for RFP’s from civilian and governmental organizations. Provided technical support as back-up sales engineer for two sales teams.