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Ginger Porter is GOLIN's global Chief Client Officer and Innovation Leader – which translates to Business Builder, Innovation Architect and Change Maker for the agency and its incredible clients. Her career is characterized by growing things and making them better over her 25-year career, culminating in her role as CCO for GOLIN. Ginger serves as the lead driver of client growth and innovation for the agency. Job #1 is to inspire, design and organize efforts to help the agency’s world-class clients solve their biggest challenges and seize new market-making opportunities. Her role blends her passion for and expertise in creating more comprehensive relationships, increased revenue for clients and the agency, as well as the adoption of new IP and AI-fueled innovations.With a focus on earned, brand reputation, customer journey, digital and social, her expertise spans a variety of industries from retail, consumer products, food and beverage to financial services, technology, consumer electronics, travel, and hospitality. She’s had the privilege of partnering with some of the most influential companies of our modern era in nearly every industry category -- including McDonald's, Walmart, Verizon, Purina, Texas Instruments, and Discover. Ginger has a talent for ideating and empowering new IP and innovative solutions for clients simply by listening to their needs. When brands needed to be at the center of culture and anticipate market needs more than a decade ago, Ginger operationalized Golin’s ‘Bridge’ – the agency’s real-time social and analytics command center – now operating in 25 markets and supported by more than 200 specialists across the world. Ginger recently led the creation of the agency's cutting edge social product Emotiv Intelligence, a cutting-edge proprietary tool that uses AI and facial recognition to accurately predict how social media content/ideas will perform before they are published – making a brand's content performance faster, smarter and more cost effective. Under her leadership, the agency has also achieved several firsts for its clients, including winning the PR industry’s first-ever Cannes Lions Award for earned-first creative with its longest-standing client, McDonald’s. Finally, Ginger is passionate about: all things family, a great family adoption story (she has a beautiful one, too!), great drapes, pillows and shoes, as well as curating the perfect Spotify list for every occasion.
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Chief Operating Officer, U.S.EdelmanNew York, Ny, Us
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Global Chief Client Officer | Member Of Executive Leadership Team | Board MemberGolin Jan 2024 - PresentAs GOLIN's global Chief Client Officer, I serve as the lead driver of client growth and innovation for the agency. As CCO, it's my job to inspire, design and organize efforts to help our world-class clients solve their biggest challenges and seize new market-making opportunities. This exciting new role blends my passion for and expertise in creating more comprehensive relationships, increased revenue for clients and the agency, as well as the adoption of new IP and AI-fueled innovations.I believe that growth comes in many forms -- with increased client confidence and deeper, long-lasting partnerships, and an agency culture fueled by Client Centricity as the largest indicators of success. -
President, Central Region, Chicago Hq | Golin Executive Board Of DirectorsGolin Apr 2017 - Jan 2024Chicago, IllinoisGolin is one of the world’s largest integrated communication firms, and part of the Interpublic Group (NYSE: IPG).I am President of the company’s headquarters and largest region, and sit on their Executive Board of Directors, providing strategic direction and oversight across their global strategy.Providing transformational leadership, I have guided my team to deliver double-digit CAGR, add world-class renowned brands to the client roster, achieve some of the agency’s highest client Net Promotor Scores, launch a game-changing strategic DEI consultancy, and help the agency win the PR industry’s first ever Cannes Lion Award for earned first creative.Culture and employee wellbeing remain at the forefront of my leadership style, where I strive to create empowered, inclusive and collaborative environments, and am always thrilled when my regions are recognized for their top employee satisfaction rates and strong diversity credentials.
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Managing DirectorGolin Jun 2008 - Mar 2017As MD of Golin Texas, I grew the business to the #2 office globally and amongst the top two performing regions year-on-year, overseeing a team of >100 that won and serviced the world’s leading brands across sectors and markets with multi-award winning work.I drove significant global initiatives during this period, including as one of the founding executive champions for Golin’s Bridge, now the world’s largest ‘relevance engine’ comprising 25 global, real-time social media engagement centers.In addition, I created Unternship, a first-of-its-kind global recruitment campaign focused on recruiting diverse talent and adopted by >50 universities I also incubated a new consumer engagement agency that was successfully acquired by DeVries Global.I was particularly proud of the culture we created, with an unwavering focus on making winning fun and easy, and a hunger for helping clients win every day. We gained the #1 employee satisfaction scores globally, and consistently achieved the top retention rates group-wide.
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Svp & Deputy Managing DirectorGolin Jun 2002 - May 2008I joined Golin as it established its operations in Texas, and quickly became the fastest-growing operation globally and a digital center of expertise that worked with industry-leading consumer and technology brands.
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VpSpringbok Cohn & Wolfe Apr 1997 - Apr 2002Dallas, TexasAs the agency’s first officer, I was a catalyst behind its growth from start-up into one of the nation’s largest independent technology PR agencies, culminating in acquisition by WPP’s Cohn & Wolfe.An early digital thought-leader, I worked extensively with a global client base of top telecommunication and technology brands, crafting award-winning consumer, media and industry relations programs at the birth of mobile communications. -
Account Director & PartnerMcmann And Tate Advertising Aug 1994 - Apr 1997One of the first employees of this newly established agency, I played a key role in its seven-fold growth in under three years, acquiring major multinational and national clients, and creating some of the industry’s earliest digital offerings.
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Marketing ManagerOdyssey Harbor Hospital Dec 1991 - Aug 1994Creating and executing the hospital’s brand and marketing strategy, I led the development and implementation of a wide range of communications projects.
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Broadcast Journalist - On-Air PersonalityKwtx News 10 1989 - 1991I served as on-air talent and broadcaster (music, local news and weather reports) for the #1 station in Central Texas.
Ginger Porter Skills
Ginger Porter Education Details
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Business, Strategy And Innovation -
Communications
Frequently Asked Questions about Ginger Porter
What company does Ginger Porter work for?
Ginger Porter works for Edelman
What is Ginger Porter's role at the current company?
Ginger Porter's current role is Chief Operating Officer, U.S..
What is Ginger Porter's email address?
Ginger Porter's email address is gp****@****ris.com
What is Ginger Porter's direct phone number?
Ginger Porter's direct phone number is (312)-729*****
What schools did Ginger Porter attend?
Ginger Porter attended Harvard Business School, Baylor University.
What are some of Ginger Porter's interests?
Ginger Porter has interest in Children.
What skills is Ginger Porter known for?
Ginger Porter has skills like Strategic Communications, Brand Development, Social Media Marketing, Media Relations, Public Relations, Corporate Communications, Integrated Marketing, Product Development, Creative Strategy, Strategy, Social Media, Organizational Leadership.
Who are Ginger Porter's colleagues?
Ginger Porter's colleagues are Lauren Curtis, Amanda Kozak, Cathy Mitchell, Isaac Nicholas Emery, Rylee Irwin, Seren Xu, Jolene Ng.
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Ginger Porter
Broad Background In Commission Sales, Sales Enablement, & Inventory ControlRaleigh-Durham-Chapel Hill Area4aol.com, dell.com, emc.com, emc.com1 +150849XXXXX
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